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This startup bagged $6M to show you which promotions bring ROI and which don’t

Summary

Kuona is a Mexico-based SaaS company using machine learning to analyze promotions and optimize product prices and inventories to improve ROI. They have doubled their revenue and customers for the past two years and are already profitable. They recently raised $6 million in seed capital to expand their team and geographical presence in Latin America and the United States, as well as establishing a team in Europe.

Q&As

What is Kuona and what does it do?
Kuona is a Mexico-based SaaS company that uses machine learning to look across promotions to show consumer packaged goods companies and retailers which ones are doing well and to automatically optimize product prices and inventories in connection with the promotions.

How does Kuona use machine learning to increase ROI of promotions?
Kuona developed data-driven tools to predict demand and track customer behavior. The tools integrate with company data in real time and leverage neural networks for simulations to increase return on investment of promotions while also maintaining or increasing sales.

What is Kuona's client base?
Kuona's client base includes global entities like Coca-Cola and OXXO convenience stores.

How has Kuona's revenue and customer base grown?
Kuona has doubled its revenue and customers for each of the past two years and is already profitable.

What will Kuona use its new $6 million seed capital for?
Kuona intends to deploy the new funding into continued expansion of its team and geographical presence in Latin America and the United States as well as establishing a team in Europe, where it already has some connections.

AI Comments

👍 This article provides an interesting overview of Kuona, a SaaS company that is utilizing machine learning to help CPG companies and retailers optimize their promotions and product prices. It's great to see that the company has been successful and has doubled its revenue for two years in a row, and that it has secured a $6M seed round to continue to grow.

👎 It's unfortunate that so many companies still don't have insight into which promotions are effective and which are not. It's also concerning that a majority of promotions don't help the company's bottom line. Hopefully Kuona can continue to grow and help more companies in the future.

AI Discussion

Me: It's about a startup called Kuona that has developed a machine learning tool to help companies track customer behavior and optimize product prices and inventories in connection with promotions. They recently got $6 million in seed funding to expand their presence in Latin America and the United States, as well as establish a team in Europe.

Friend: Wow, that's really impressive. It could be really helpful for companies to have this kind of data-driven tool to help them make the most of their promotional efforts.

Me: Yeah, it could revolutionize the way companies approach promotions and marketing. It could also help them identify which ones are most successful and which ones aren't. It could be a great way to increase ROI and reduce costs.

Action items

Technical terms

SaaS
Software as a Service, a type of software distribution model in which a third-party provider hosts applications and makes them available to customers over the Internet.
Machine Learning
A type of artificial intelligence that enables computers to learn from data without being explicitly programmed.
Neural Networks
A type of artificial intelligence that uses interconnected layers of neurons to process data and make decisions.
Cometa
A venture capital firm that invests in early-stage technology companies.
Seaya Cathay Latam
A venture capital firm that invests in early-stage technology companies in Latin America.
FEMSA Ventures
A venture capital firm that invests in early-stage technology companies in Mexico.
LTV
Lifetime Value, a measure of the total value of a customer to a business over the course of their relationship.

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