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How a new front page structure and active personalisation helped kids find content they love 2023 Finalist
Summary
Aftenposten, a media company in Oslo, Norway, wanted to make sure that all children between the ages of 9-12 could find content they love when using their product. To do this, they implemented five main iterations to the product including adding more categories, reorganizing the front page content, offering active personalization, introducing a side menu, and giving each category its own colour theme. After launching the new product, they noticed less scrolling and longer stops on each article card, an increase in students entering an article through category pages, and an increase in new users and total article views. They also discovered that the new categories were among the most clicked and that the journalists had changed habits to make sure there was enough content in each category.
Q&As
What was Aftenposten's goal in 2022?
Aftenposten's goal in 2022 was to make sure all kids between 9-12 years find content they love when using their product.
What were the main iterations made to the product to help kids find content they love?
The main iterations made to the product to help kids find content they love were adding more categories, organizing the content in category sections on the front page, offering active personalisation, introducing a side menu, and giving each category its own colour theme.
What results were seen after launching the iterated front page?
The results seen after launching the iterated front page were less scrolling, longer stops on each article card, an increase in students entering an article through category pages, and an increase in new users and total article views.
What did interviews with kids reveal about the product?
Interviews with kids revealed that they missed content that was actually in the product, like football, celebrities, and news.
What has been the impact of the product iterations on user engagement?
The impact of the product iterations on user engagement has been a huge increase in new users and a higher number of total article views.
AI Comments
👍 This article is incredibly informative and provides real data to back up their findings. It is great to see that the product team and newsroom worked together to ensure that the kids find content they love.
👎 This article is quite lengthy, so it might take some time to read through the whole thing. It would be helpful to have some visuals to help break up the text.
AI Discussion
Me: It's about how a new front page structure and active personalisation helped kids find content they love. It talks about how they made iterations to the product by adding more categories and giving each category its own colour theme to make navigation easier. It also talks about how they observed less scrolling and longer stops on each article card, as well as an increase in students entering an article through category pages.
Friend: That's really interesting! It's great that they went to the effort to make it easier for kids to find content they love. I wonder what the implications are of this?
Me: Well, it seems like they made it easier for kids to find content that interests them, which could lead to more engagement with the product. It also shows that it's important to take into account the needs of the target audience when designing a product, as well as engaging with the newsroom to make sure the right content is available. It also shows that personalisation, even with data limitations, can be used to create a better user experience.
Action items
- Research other similar best practices in the INMA Member Directory to gain further insights into how to effectively personalize content for kids.
- Conduct user tests with students to observe their interactions with the product and identify areas for improvement.
- Collaborate with the newsroom to monitor which categories are most popular and ensure that these have enough content.
Technical terms
- Front page structure
- The layout of the main page of a website or application.
- Active personalisation
- The process of customising a user's experience on a website or application based on their preferences and behaviour.
- Objectives
- Goals or targets that an organisation or individual is aiming to achieve.
- Groups of children
- A collection of children with similar interests or characteristics.
- Iterations
- The process of making changes or improvements to a product or service.
- Category pages
- Pages on a website or application that are organised by topic or category.
- Quantitative data
- Data that can be measured and expressed numerically.
- Collaborative process
- A process in which two or more people work together to achieve a common goal.
- Journalistic habits
- Habits or practices that are used by journalists when researching and writing stories.
- New users
- People who have recently started using a website or application.