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First Integrated Shopping to Travel Journey Using Digital Identity
The International Air Transport Association (IATA) with partners successfully tested the first fully integrated digital identity travel experience from shopping for flights to arrival. This test included a journey from London Heathrow to Rome Fiumicino with British Airways. The journey demonstrated the potential of a future fully integrated digital travel experience leveraging biometrics, such as personalized offers, simplified orders, effortless travel requirements checks, and contactless airport experiences. The companies involved in the project include Accenture, Amadeus, Australian Border Force, AWS, Branchspace, British Airways, IDnow, Aeroporti di Roma, SICPA, Trip.com, and Verchaska. This experience is enabled by modern airline retailing, One ID, and global standards. Privacy is a top priority and manual processing options are available for those who choose to opt out. The test was a "Proof of Concept" developed in the IATA Innovation Lab.
What did the International Air Transport Association (IATA) and its partners demonstrate?
The International Air Transport Association (IATA) and its partners demonstrated the first fully integrated digital identity travel experience, from shopping for flights to arrival.
How does digital identity enhance the travel experience?
Digital identity enhances the travel experience by providing personalized offers, simplified orders, effortless travel requirements check, simplified and secured check-ins, and contactless airport experiences.
What processes are enabled by the digital wallet and digital passport?
The digital wallet and digital passport enable processes such as confirming travel document requirements, receiving a confirmation that they are Ready-to-Fly and seat assignment via text message, and clearing the way through security, into lounges and onto the aircraft.
What standards are in place to ensure privacy and global acceptance of digital identity?
The standards in place to ensure privacy and global acceptance of digital identity include modern airline retailing, modern offer and order standards, decentralized digital identity, and alignment to the International Civil Aviation Organization’s (ICAO) standards.
What is the purpose of the IATA Innovation Lab?
The purpose of the IATA Innovation Lab is to bring together players from across the travel value chain to incubate solutions and test new technologies to overcome industry challenges, and to help the aviation industry generate value as it transitions towards digitalization.
👍 This article provides an excellent overview of how digital identity and biometric technology are revolutionizing the travel experience. The use of digital credentials and biometrics makes the journey much smoother and more convenient.
👎 There are still significant challenges that need to be addressed before fully integrating digital identity into the travel experience. Security concerns about the use of digital wallets and digital passports remain unresolved.
Me: It's about the International Air Transport Association (IATA) and their partners successfully testing the first fully integrated digital identity travel experience, from shopping for flights to arrival. It's all about the potential of a future fully integrated digital travel experience leveraging biometrics with personalized offers, simplified orders, effortless travel requirements check, "Ready to Fly" simplifying and securing check-ins, and contactless airport experiences.
Friend: Whoa, that's really impressive! This is a major step forward for the airline industry. It could really simplify the travel experience and make travel more secure.
Me: Absolutely! It also has implications for privacy, as the process relies on the exchange of credentials and passengers will have control over their personal data. Additionally, manual processing options will be retained, so travelers will have the ability to opt out of digital admissibility processing.
- Research the International Civil Aviation Organization’s (ICAO) standards for the Digital Travel Credential and Digital Travel Authorization.
- Explore the IATA Innovation Lab and the End to End Digital Identity Proof of Concept.
- Learn more about the companies involved in the project, such as Accenture, Amadeus, Australian Border Force, AWS, Branchspace, British Airways, IDnow, Aeroporti di Roma, SICPA, Trip.com, and Verchaska.
- International Air Transport Association (IATA)
- A trade association of the world’s airlines that works to promote safe, secure, efficient and environmentally responsible air travel.
- New Distribution Capability (NDC)
- A travel industry-supported program launched by IATA for the development and market adoption of a new, XML-based data transmission standard.
- Passenger Name Records (PNR)
- A record in the database of a computer reservation system (CRS) that contains the itinerary for a passenger, or a group of passengers travelling together.
- An electronic ticket, also known as an e-ticket, is an electronic document that confirms an airline reservation and serves as proof of payment.
- Electronic Miscellaneous Document (EMD)
- An electronic document that is used to store and process ancillary services purchased by a passenger.
- Verifiable Credential
- A digital representation of a claim made by an issuer about a subject, which can be cryptographically signed and presented to a verifier.
- Digital Wallet
- A digital wallet is a software-based system that securely stores users' payment information and passwords for numerous payment methods and websites.
- Digital Passport
- A digital passport is an electronic version of a physical passport that is stored in a digital wallet.
- A web-based system used by airlines to check the travel document requirements of passengers.
- Biometric Gates
- A biometric gate is an automated gate that uses biometric technology to identify passengers and allow them to pass through the gate without the need for manual identification.
- Ready to Fly
- Ready to Fly is a term used to describe a passenger who has completed all the necessary steps to be able to board an aircraft.
- Modern Airline Retailing
- Modern Airline Retailing is a process that enables airlines to offer a transparent, personalized shopping experience for air travelers.
- Offer and Order Standards
- Offer and Order Standards are standards that enable airlines to convert legacy ticketing processes to modern standards.
- Decentralized Digital Identity
- Decentralized digital identity is a system that enables dynamic and trusted open ecosystems at scale.
- One ID
- One ID is a system that uses digital identity and biometric technology to support the digitalization of admissibility as well as contactless travel standards.
- International Civil Aviation Organization (ICAO)
- The International Civil Aviation Organization is a specialized