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Nissan files 4 new Web3 trademarks, trials sales in the metaverse

Summary

Nissan has filed four new Web3 trademarks in the United States for its Infiniti, Nismo and Nissan brands, signaling plans to create virtual clothes, cars, headgear, trading cards, toys, tickets, a nonfungible token (NFT) marketplace for trading and minting NFTs, and metaverse advertising services. The company is also conducting a three-month trial of its virtual store “Nissan Hype Lab” where customers can create their own avatars and interact with virtual sales staff to order and purchase cars. Other car manufacturers have also been active with NFT-related filings, with General Motors’ latest trademark applications covering its Chevrolet and Cadillac brands and Ford Motor Company filing 19 trademark applications across its major car brands. Despite the crypto winter and bear market, multinational corporations are still pushing forward with trademark applications covering Web3, crypto, NFTs and the metaverse.

Q&As

What are Nissan's four new Web3 trademark filings?
Nissan's four new Web3 trademark filings are for its Infiniti, Nismo and Nissan brands.

What services and products are the trademark filings intended to cover?
The trademark filings are intended to cover virtual clothes, cars, headgear, trading cards, toys, tickets, a nonfungible token (NFT) marketplace for trading and minting NFTs, metaverse advertising services, other “entertainment services” covering online video, images, artwork, tickets, audio, sounds, music and trading cards, a website with information about Nissan’s proposed NFTs, and non-downloadable computer software for use as a digital wallet.

How is Nissan Japan experimenting with auto sales in the metaverse?
Nissan Japan is conducting a three-month “demonstration experiment” of its virtual store “Nissan Hype Lab” to “study, consult, test drive and purchase Nissan vehicles” while in the metaverse. Customers can create their own customized avatars and, between certain hours, can even interact with virtual sales staff. Customers can order the car and finalize purchase contracts through this virtual sales office.

What other car manufacturers have been active with NFT-related filings?
Automotive giant General Motors and American car manufacturer Ford Motor Company have both been active with NFT-related filings.

What is the current trend among multinational corporations regarding trademark applications for Web3, crypto, NFTs and the metaverse?
Multinational corporations are still pushing forward with trademark applications covering Web3, crypto, NFTs and the metaverse. There have been record numbers of trademark applications for NFTs, metaverse and crypto-related products in 2022.

AI Comments

👍 Nissan is leading the way in using Web3 technology, filing four new trademarks and experimenting with car sales in the metaverse. Their commitment to pushing the boundaries of technology shows their ability to adapt and innovate in the digital age.

👎 While Nissan's use of Web3 technology is commendable, their experimental trial of auto sales in the metaverse could be a risky move, as it is still an untested market.

AI Discussion

Me: It's about Nissan filing four new Web3 trademarks and trialing sales in the metaverse. It looks like they're setting up virtual clothing and car stores, NFT marketplaces, and metaverse advertising services.

Friend: Wow, that's interesting. What are the implications of this?

Me: Well, it could mean that more and more big companies are starting to embrace Web3 and the metaverse. It could also mean that more NFTs will be created and traded, and that the metaverse could become a place to buy and sell goods. It also suggests that more companies are recognizing the potential of NFTs and the metaverse as a new form of advertising.

Action items

Technical terms

Web3
A term used to describe the next generation of the internet, which is expected to be more decentralized and secure than the current version.
Metaverse
A virtual world, often used to refer to the virtual world created by the blockchain technology.
NFT
Non-fungible token, a type of digital asset that is unique and cannot be exchanged for another asset.
USPTO
United States Patent and Trademark Office, the federal agency responsible for granting patents and registering trademarks.
Avatar
A digital representation of a person in a virtual world.
Crypto Winter
A period of time when the prices of cryptocurrencies are low.
Bear Market
A period of time when the prices of assets are declining.
Multinational Corporation
A company that operates in multiple countries.

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