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ITC admits kids can learn harmful behaviour from TV

Summary

The ITC has admitted that children can learn harmful behaviour from television, following reports of children copying Anne Robinson in the playground. A survey by the ITC suggested that television programmes and advertising can have both positive and negative effects on behaviour. WWF wrestling, South Park, Power Rangers and The Simpsons were mentioned as potential sources of undesirable influence. The ITC study, Copycat Kids? concluded that TV is a powerful secondary influence in youth culture. The report identified certain aspects of TV advertising that increase the chances of children imitating what they see, such as humour and jokes, familiar or accessible situations, and recognizable characters.

Q&As

What did the ITC admit about children and television?
The ITC admitted that children can learn harmful behaviour from the television.

What were some of the programs that were cited as having possible negative influences on children?
WWF wrestling, South Park, Power Rangers and, to a lesser extent, The Simpsons were mentioned as having possible undesirable influences on children.

What aspects of TV advertising increase the chances of children imitating what they see?
Behaviour which is easy to copy; a familiar or accessible situation; an easily understood storyline or scenario; potential for emotional empathy; intrigue and challenge; wicked or forbidden things; participants who "get away with it"; humour and jokes; well-known characters, role models or celebrities; products relevant to or appealing to a child; advertisements shown at an accessible time for the relevant age group; high production values - eg colour, music, action.

What forms the main components of youth culture?
The media and especially TV, along with sport, pop music, computer games and hanging out with friends, form the main components of youth culture.

How did the ITC report Copycat Kids? conclude about TV's influence on children?
The ITC report Copycat Kids? concluded that TV was a secondary, but powerful influence on children.

AI Comments

👍 The ITC study, Copycat Kids?, provides a great insight into the influence of television on children's behaviour and how it can be both positive and negative.

👎 The ITC study, Copycat Kids?, shows the worrying potential of television to influence children in a negative way, especially with popular shows such as WWF wrestling and South Park.

AI Discussion

Me: It talks about how the ITC has admitted that children can learn harmful behaviour from the television. It states that there are links between television adverts and behaviour, and cites examples of shows like WWF wrestling, South Park, Power Rangers, and The Simpsons that have had an influence on children, both positive and negative. The article also suggests that some aspects of TV advertising can increase the chances of children imitating what they see, such as familiar or accessible situations, humour and jokes, and products that are relevant or appealing to children.

Friend: Wow, that's really interesting. What do you think the implications of this article are?

Me: Well, I think it's a good reminder that we should be aware of the media our children are exposed to and monitor what they are watching. It's important to be aware of the potential for children to learn negative behaviour from the media and understand the potential effects of television on them. We also need to be mindful of the types of television and advertising that we allow our children to watch and make sure it is age-appropriate. We should also take the time to discuss with our children the potential implications of these programs and adverts, so they understand the potential consequences of their actions.

Action items

Technical terms

ITC
Independent Television Commission - a regulatory body in the UK responsible for regulating the television industry.
Anne Robinson
British television presenter and journalist.
WWF wrestling
World Wrestling Federation - a professional wrestling promotion.
South Park
American adult animated sitcom.
Power Rangers
American entertainment and merchandising franchise.
The Simpsons
American animated sitcom.
Copycat Kids?
Title of the ITC report.
Media
The collective communication outlets or tools used to store and deliver information or data.
Youth culture
The way of life of young people, especially as expressed in popular culture.
Role models
A person whose behavior, example, or success is or can be emulated by others, especially by younger people.
Humour
The quality of being amusing or comic, especially as expressed in literature or speech.
Reuse this content
A phrase used to indicate that content can be used again in other contexts.

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