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Sports Illustrated’s publisher is using AI to generate fitness advice

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Summary

Arena Group Holdings, a media firm whose brands include Sports Illustrated, Men's Journal, TheStreet, and Parade, is partnering with AI language startups Jasper and Nota to increase the speed and breadth of their AI-assisted efforts, which involve training AI language models on their company archives to generate stories that are then edited by humans. Men's Journal has already published a number of AI-generated stories, which are attributed to "Men's Fitness Editors" and feature a disclaimer noting their use of automated software. Despite the disclaimer, errors have been found in the stories, due to the propensity of AI language tools to generate incorrect information. Arena Group claims that their increased use of AI is meant to create "enterprise value" and increase workflow efficiency, not to replace journalists. The news follows BuzzFeed's announcement that they will use AI to generate and personalize content in 2023, and Arena Group's stock rose in response to the news. However, Arena Group's CEO has said that Google will penalize them for simply "cranking out AI content," and that "better is better" than more content.

Q&As

What company is partnering with AI language startups Jasper and Nota to broaden and increase the speed of its AI-assisted efforts?
Arena Group Holdings is partnering with AI language startups Jasper and Nota to broaden and increase the speed of its AI-assisted efforts.

What does the disclaimer at the top of Men's Journal AI-generated articles state?
The disclaimer at the top of Men's Journal AI-generated articles states that the article is a curation of expert advice from Men’s Fitness, using deep-learning tools for retrieval combined with OpenAI’s large language model for various stages of the workflow, and that it was reviewed and fact-checked by the editorial team.

How did Red Ventures respond to criticism of the lack of proper disclosure regarding AI-generated articles?
Red Ventures found that more than half of the AI-generated articles contained errors and required correction.

What did Arena Group CEO Ross Levinsohn say about the company's use of AI?
Arena Group CEO Ross Levinsohn said that the company's use of AI is not about "crank out AI content and do as much as you can," but rather to create "enterprise value for our brands and partners."

What does Microsoft's launch of Teams Premium have to do with the article?
Microsoft's launch of Teams Premium features powered by OpenAI.

AI Comments

👍 It's great to see major publishers like Arena Group Holdings using AI to increase efficiency and broaden the scope of their content. It's refreshing to see that the company is taking steps to disclose the use of AI to generate stories and ensure accuracy in the finished product.

👎 It's concerning that Arena Group Holdings is relying on automated software to generate stories and replace the work of journalists. This could lead to more errors in the content, potentially damaging the reputation of the company's brands.

AI Discussion

Me: It's about how Sports Illustrated's publisher is using AI to generate fitness advice. They're using OpenAI's language models to create stories that are then edited by humans. It looks like they're trying to increase workflow efficiency and create more content.

Friend: That's interesting. It sounds like AI could potentially be a useful tool for content creation, but I'm also worried about the accuracy of the content. If AI is being used to generate stories, there's a risk of errors that could affect the credibility of the publication.

Me: Yeah, that's a valid concern. It looks like there have been some issues with errors in stories generated by AI that have required corrections. And it seems like Google is penalizing content generated by AI. So there could be some risks associated with using AI for content creation.

Action items

Research other companies that are using AI to generate stories and content.
Analyze the potential risks and benefits of using AI to generate stories and content.
Develop a plan for how to use AI responsibly and ethically to generate stories and content.

Technical terms

AI (Artificial Intelligence): Artificial intelligence is a branch of computer science that focuses on creating machines that can think and act like humans.
OpenAI: OpenAI is a research laboratory focused on artificial intelligence. It was founded in 2015 by Elon Musk and Sam Altman.
Curation: Curation is the process of selecting, organizing, and presenting content.
ChatGPT: ChatGPT is an AI language model created by OpenAI. It is used to generate stories from archived content.
Deep Learning: Deep learning is a type of machine learning that uses neural networks to learn from data.
Red Ventures: Red Ventures is a digital marketing and technology company that owns CNET.
Fact-Checking: Fact-checking is the process of verifying the accuracy of information.
Google: Google is a search engine and technology company.
Microsoft: Microsoft is a technology company that develops software and hardware.
Twitter: Twitter is a social media platform.