10 generative AI must-reads

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McKinsey Themes

July 4, 2023 Consumers are experimenting with the latest generative AI applications to write text, compose music, and create digital art. Now, a broader set of stakeholders are grappling with the technology’s impact on business and society. What lies ahead? “[Our research] suggests that gen AI is poised to transform roles and boost performance across functions such as sales and marketing, customer operations, and software development,” write Michael Chui , Eric Hazan , Roger Roberts , Alex Singla , Kate Smaje , Alex Sukharevsky , Lareina Yee , and Rodney Zemmel  in a new report . “In the process, it could unlock trillions of dollars in value across sectors from banking to life sciences.” Check out these 10 must-read insights on gen AI to understand where business value lies, and bookmark this special collection  for the latest.

The economic potential of generative AI: The next productivity frontier

What every CEO should know about generative AI

What is generative AI?

Generative AI and the future of HR

AI-powered marketing and sales reach new heights with generative AI

Unleashing developer productivity with generative AI

Generative AI: Unlocking the future of fashion

Exploring opportunities in the generative AI value chain

Generative AI is here: How tools like ChatGPT could change your business

Legal innovation and generative AI: Lawyers emerging as ‘pilots,’ content creators, and legal designers

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Generative AI: Virtual Expert Webinar

Join us for a 60-minute webinar on July 11, 10:00 AM-11:00 AM ET, where Kia Javanmardian, Bryan Richardson, Carlo Giovine, and Stephen Xu will deep dive into one of the four archetypes of generative AI application: content synthesis.

Register now

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Skip to main content. McKinsey Themes. July 4, 2023 Consumers are experimenting with the latest generative AI applications to write text, compose music, and create digital art. Now, a broader set of stakeholders are grappling with the technology’s impact on business and society. What lies ahead? “[Our research] suggests that gen AI is poised to transform roles and boost performance across functions such as sales and marketing, customer operations, and software development,” write Michael Chui , Eric Hazan , Roger Roberts , Alex Singla , Kate Smaje , Alex Sukharevsky , Lareina Yee , and Rodney Zemmel  in a new report . “In the process, it could unlock trillions of dollars in value across sectors from banking to life sciences.” Check out these 10 must-read insights on gen AI to understand where business value lies, and bookmark this special collection  for the latest. The economic potential of generative AI: The next productivity frontier. What every CEO should know about generative AI. What is generative AI? Generative AI and the future of HR. AI-powered marketing and sales reach new heights with generative AI. Unleashing developer productivity with generative AI. Generative AI: Unlocking the future of fashion. Exploring opportunities in the generative AI value chain. Generative AI is here: How tools like ChatGPT could change your business. Legal innovation and generative AI: Lawyers emerging as ‘pilots,’ content creators, and legal designers. YOU’RE INVITED. Generative AI: Virtual Expert Webinar. Join us for a 60-minute webinar on July 11, 10:00 AM-11:00 AM ET, where Kia Javanmardian, Bryan Richardson, Carlo Giovine, and Stephen Xu will deep dive into one of the four archetypes of generative AI application: content synthesis. Register now.