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Superorganizers
How the founder of Doist manages a team of 80 without meetings
by Dan Shipper
August 11, 2020
ā„ 194
Listen
āSo this is it,ā says Amir.
āOh my god,ā I say. My jaw drops.
His calendar is almost completely empty. There are meetings , yes, but theyāre drifting like planets in outer space. They dot the darkened landscape but with unimaginably vast distances between them.
Amir continues to explain. He seems oblivious to my cosmic level of shock.
āThis is a pretty busy week of meetings actually because our CTO is on paternity leave. Iām doing a lot of his final reviews of engineering hires. So this is actually more meetings than usual.ā
Iām incredulous. Iām curious. Frankly, I am almost offended. Heās the CEO of an 80 person company and this ā THIS ā is his daily calendar? Heās got fewer meetings than Robinson Crusoe.
The question is: how does he do it? And why?
Amir Salihefendic is the founder of Doist . They make the popular todo app Todoist and the workplace communication platform Twist . He started Doist as a side project in 2007 and today he manages a fully remote team of 80 working across his two products.
Iām glad I talked to Amir for this interview, because he spoke directly to something I struggle with every day. As Nathan and I build out the Everything bundle , weāve had to figure out how to balance creating an organization with doing our best creative work. Sometimes it feels like thatās impossible.
Creative work means being all alone in your room. Creating organizations means being in every room, all at once. Itās hard .
But after talking to Amir I realized that in the age of remote work, itās actually possible. You can be alone in your room, and also in every room at the same time as long as you set things up properly. It takes some sacrifices, but if creative work is important to you itās doable.
In this interview we look at how Amir uses Todoist to keep himself organized, how his company uses remote work and asynchronous communication to get more creative work done, and āĀ yes āĀ how heās set things up so that he can manage a growing team of 80 with almost no meetings.
Itās a fascinating interview, so letās dive in!
Amir introduces himself
Iām the CEO of Doist. Weāre the makers of the popular todo app Todoist and the workplace communication platform Twist. Doist is completely bootstrapped ā I started it as a side project in 2007. I never thought it would become a company, but weāre up to about 80 employees now. We are a fully remote team and have been since the beginning.
How I use Todoist
Iām a very big user of todo lists. Iāve used Todoist every day since I started building it, and Iām at about 60,000 tasks completed. I have everything inside of my Todoist: life stuff, work stuff, everything. Iāve used it probably every day since 2007.
This is my Todoist. Iāve done about 26 or so tasks today, and I have only one left.
One nice thing about Todoist is that it allows me to see where Iām spending my time. Each todo is assigned to a project, and Todoist graphs out which projects Iām working on.
You can see a a lot of my work is tasks where I have to respond to something in Twist or in email. Some of it is recurring tasks where I have to review things āĀ for example we have what we call āsnippetsā at Doist where each team posts on a weekly basis what theyāre working on. So I have recurring tasks to review those snippets. I even manage my social media posts āĀ I add tweets I want to send as tasks to remind me to do them.
I spend much of my time learning
One of my biggest projects in Todoist is called Learning.
I spend a lot of my week reading through stuff āĀ articles, newsletters, books, even videos. Everything that Iām going to read starts out as a todo in my Learning project. I schedule it for a particular day, and I check it off when Iām done.
I do this because a big portion of Doist culture is centered around growth. We are very focused on it. The best way to grow is to learn āĀ and so if I wasnāt learning constantly I wouldnāt be part of the culture we have here. A big chunk of what I do is trying to learn as much as possible.
Honestly, I also just find it fun.
Iām looking for mental models that will help me be better at my job. For example, in Divinations you recently wrote a series on disruption āĀ something like that is really relevant for anyone who runs a startup. I donāt know exactly what Iām going to use it for, but it helps me update my model of what I need to worry about, or what our opportunity is. Which is basically my job as the CEO.
As an extension of my own personal learning, I also have a project called Culture where I put any article or tweet that I think would be relevant for the team at Doist. For example, Lenny Rachitsky recently had a great article on B2B startups . So I put it in my Culture project and Iāll share it with the team in Twist in our Inspiration channel when I get a chance.
My todo list is pretty much always clean
One thing about me is that Iām very organized. That goes for my todo list and my inbox. For example, hereās my email inbox:
You can see itās currently empty. Itās kind of OCD.
I used to be messy earlier in my life. But honestly, especially as the company has gotten bigger, it creates a lot of stress for me if Iām messy.
So everyday I try to hit todo list zero and inbox zero and when Iām at both of those places thatās how I know Iām done for the day. If I donāt do it then it makes me feel guilty and itās hard to relax.
Of course, I donāt complete everything on my todo list every day or respond to every email in my inbox every day. Sometimes Iām just postponing stuff that I didnāt get to.
How I work through my todo list
Whenever I add a task into my Todoist I add a project, a date, and a priority to it. Having a date helps me make sure Iām getting things done on time, and adding a priority lets me know whether or not itās something I absolutely have to get done on a particular day.
In the morning when I get up I check my Todoist, and Iāll have a list of all of the tasks I need to do that day. This is what it looks like:
The priority one tasks are on top, and those are critical. Then I have a bunch of recurring tasks set to priority two ā these are critical but maybe not that critical. For example, inbox zero and my daily workout are priority two.
Then below that I have all of the other stuff that I can do if I get the time, but arenāt critical. So in the morning I just head to the priority one tasks and start to work on them. Iāll usually try to group similar tasks together, so if I have a bunch of tasks in my Review project I might do those all at once before going on to other things.
I try to do creative work in the morning āĀ so thatās either writing or programming. Thatās when Iām the most fresh.
Then at the end of the day Iāll go in and postpone any tasks that I havenāt gotten done. I do have days when I donāt get everything done ā especially because now I have two small kids. So sometimes if I havenāt slept a lot, I just canāt get everything done for the day and Iāll postpone it.
But the nice thing about our remote work setup is that if I need to go and take a nap in the middle of the day I can do that.
I use Todoist for my 1-1s too
One big super hack is I use Todoist for my 1-1s. Each person that I manage I create a shared project for them.
This is great because it allows you to set an agenda, and also have shared action items. It makes it very easy to go back and look at the agenda from past meetings, and see what got done and what didnāt.
This has been a huge boost for me in managing people.
How Doist does its work
We are remote-first and fully distributed. We have been since the beginning, and we think it is the future of work. We have people spread around 34 or 35 countries.
Because weāre remote first and international, the way we communicate is very different. The whole company runs asynchronously ā so thereās no expectation that youāll get an immediate response to a question.
But this has a number of advantages. It means we donāt do many meetings. It also means that each employee gets to plan their days as they want. Itās a huge advantage because it allows you to plan your work around where you have the most energy and ability to focus āĀ not around a 9 am to 5 pm schedule.
How I keep my calendar empty
This is my calendar.
This is a pretty busy week of meetings actually because our CTO is on paternity leave. Iām doing a lot of his final reviews of engineering hires. So this is actually more meetings than usual.
We make this work because weāre asynchronous. That means most of our communication happens in written form, rather than being verbal.
Thereās no meeting culture inside the company. We donāt say, āLetās have a meeting to discuss this.ā Sometimes it happens of course, but itās usually when we really disagree strongly about something. In that case a meeting helps. But otherwise, it usually doesnāt happen.
The other thing we tend to have meetings for are 1-1s and check-ins. Our teams will generally do at least one check-in per week to get everyone on the same page to make sure things are working. But thatās it.
Many companies do meetings more frequently, but I think you pay a high price for those kinds of things. Itās understandable, but especially for us, we have people in so many different time zones that it would be very hard to do.
The advantage of this style of asynchronous communication is that it allows us to disconnect when we want to. Being able to disconnect allows you to manage your stress levels and your energy levels, which is very important especially for me. For instance, I can go and spend two hours with my kids in the middle of the day without feeling the urge to go and check Twist or emails because I know it can wait.
Our CTO has a similar story. Heās a night owl. He works a lot from 9 PM to 3 AM. Thatās when he gets his energy. But thatās never been a problem because weāre all asynchronous. So itās a very different work environment, I think.
We use Twist to help us avoid meetings
A lot of our communication happens in written form, on the tool that we developed for this āĀ Twist.
Twist has a lot of design patterns that promote this. For example, there are no online indicators in the product. Also, the text input is designed for long-form communication, rather than short messages going back and forth. So it encourages thoughtfulness.
Twist works like a combination of Slack and email. Twist has channels like Slack, but inside of channels are what we call Threads ā which are kind of like email threads. Each thread is on a topic, and people can discuss back and forth on the topic inside of the thread.
Inside of Doist we work in cycles āĀ which are like month-long work sprints where weāre working on a single project. Each project gets assigned a channel, and all of the relevant team members are added to that channel for the length of the project.
We have very few private channels, which means that at Doist all of our information is default public. That makes it easy to see what other people are working on, and it allows employees to have input into parts of the company that they might not otherwise get to see. Itās a very democratic process of suggesting and building ideas.
Why remote-first asynchronous work is important to me
I think this is important because the work we do is very creative. In order to do creative work you have to manage your energy and set up your life to allow creative moments to happen.
Itās not about banging on the keyboard for 12 hours a day. Itās about getting great ideas and having the energy to go and do them. You can make something great in just a few hours āĀ itās not really about the amount of time youāre sitting in front of your screen.
We just try to create an environment where you can make great stuff.
For me, itās actually very important not to be stressed and to be reflective. This means I need to have space, because thatās the only way to make decisions.
So I try to work 8 hours a day. Sometimes more, and sometimes less. Right now Iām working less because of the pandemic.
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Read this next:
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ā„ 128 š Nov 16, 2021 by Brie Wolfson
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How to Make Yourself Into a Learning Machine Shopifyās Director of Production Engineering explains how reading broadly helps him get to the bottom of things ā„ 159 Mar 3, 2020
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Subscribe. About. Foundersā Letter. Publications. Collections. Contact Us. Become a Sponsor. Login. Superorganizers. How the founder of Doist manages a team of 80 without meetings. by Dan Shipper. August 11, 2020. ā„ 194. Listen. āSo this is it,ā says Amir. āOh my god,ā I say. My jaw drops. His calendar is almost completely empty. There are meetings , yes, but theyāre drifting like planets in outer space. They dot the darkened landscape but with unimaginably vast distances between them. Amir continues to explain. He seems oblivious to my cosmic level of shock. āThis is a pretty busy week of meetings actually because our CTO is on paternity leave. Iām doing a lot of his final reviews of engineering hires. So this is actually more meetings than usual.ā Iām incredulous. Iām curious. Frankly, I am almost offended. Heās the CEO of an 80 person company and this ā THIS ā is his daily calendar? Heās got fewer meetings than Robinson Crusoe. The question is: how does he do it? And why? Amir Salihefendic is the founder of Doist . They make the popular todo app Todoist and the workplace communication platform Twist . He started Doist as a side project in 2007 and today he manages a fully remote team of 80 working across his two products. Iām glad I talked to Amir for this interview, because he spoke directly to something I struggle with every day. As Nathan and I build out the Everything bundle , weāve had to figure out how to balance creating an organization with doing our best creative work. Sometimes it feels like thatās impossible. Creative work means being all alone in your room. Creating organizations means being in every room, all at once. Itās hard . But after talking to Amir I realized that in the age of remote work, itās actually possible. You can be alone in your room, and also in every room at the same time as long as you set things up properly. It takes some sacrifices, but if creative work is important to you itās doable. In this interview we look at how Amir uses Todoist to keep himself organized, how his company uses remote work and asynchronous communication to get more creative work done, and āĀ yes āĀ how heās set things up so that he can manage a growing team of 80 with almost no meetings. Itās a fascinating interview, so letās dive in! Amir introduces himself. Iām the CEO of Doist. Weāre the makers of the popular todo app Todoist and the workplace communication platform Twist. Doist is completely bootstrapped ā I started it as a side project in 2007. I never thought it would become a company, but weāre up to about 80 employees now. We are a fully remote team and have been since the beginning. How I use Todoist. Iām a very big user of todo lists. Iāve used Todoist every day since I started building it, and Iām at about 60,000 tasks completed. I have everything inside of my Todoist: life stuff, work stuff, everything. Iāve used it probably every day since 2007. This is my Todoist. Iāve done about 26 or so tasks today, and I have only one left. One nice thing about Todoist is that it allows me to see where Iām spending my time. Each todo is assigned to a project, and Todoist graphs out which projects Iām working on. You can see a a lot of my work is tasks where I have to respond to something in Twist or in email. Some of it is recurring tasks where I have to review things āĀ for example we have what we call āsnippetsā at Doist where each team posts on a weekly basis what theyāre working on. So I have recurring tasks to review those snippets. I even manage my social media posts āĀ I add tweets I want to send as tasks to remind me to do them. I spend much of my time learning. One of my biggest projects in Todoist is called Learning. I spend a lot of my week reading through stuff āĀ articles, newsletters, books, even videos. Everything that Iām going to read starts out as a todo in my Learning project. I schedule it for a particular day, and I check it off when Iām done. I do this because a big portion of Doist culture is centered around growth. We are very focused on it. The best way to grow is to learn āĀ and so if I wasnāt learning constantly I wouldnāt be part of the culture we have here. A big chunk of what I do is trying to learn as much as possible. Honestly, I also just find it fun. Iām looking for mental models that will help me be better at my job. For example, in Divinations you recently wrote a series on disruption āĀ something like that is really relevant for anyone who runs a startup. I donāt know exactly what Iām going to use it for, but it helps me update my model of what I need to worry about, or what our opportunity is. Which is basically my job as the CEO. As an extension of my own personal learning, I also have a project called Culture where I put any article or tweet that I think would be relevant for the team at Doist. For example, Lenny Rachitsky recently had a great article on B2B startups . So I put it in my Culture project and Iāll share it with the team in Twist in our Inspiration channel when I get a chance. My todo list is pretty much always clean. One thing about me is that Iām very organized. That goes for my todo list and my inbox. For example, hereās my email inbox: You can see itās currently empty. Itās kind of OCD. I used to be messy earlier in my life. But honestly, especially as the company has gotten bigger, it creates a lot of stress for me if Iām messy. So everyday I try to hit todo list zero and inbox zero and when Iām at both of those places thatās how I know Iām done for the day. If I donāt do it then it makes me feel guilty and itās hard to relax. Of course, I donāt complete everything on my todo list every day or respond to every email in my inbox every day. Sometimes Iām just postponing stuff that I didnāt get to. How I work through my todo list. Whenever I add a task into my Todoist I add a project, a date, and a priority to it. Having a date helps me make sure Iām getting things done on time, and adding a priority lets me know whether or not itās something I absolutely have to get done on a particular day. In the morning when I get up I check my Todoist, and Iāll have a list of all of the tasks I need to do that day. This is what it looks like: The priority one tasks are on top, and those are critical. Then I have a bunch of recurring tasks set to priority two ā these are critical but maybe not that critical. For example, inbox zero and my daily workout are priority two. Then below that I have all of the other stuff that I can do if I get the time, but arenāt critical. So in the morning I just head to the priority one tasks and start to work on them. Iāll usually try to group similar tasks together, so if I have a bunch of tasks in my Review project I might do those all at once before going on to other things. I try to do creative work in the morning āĀ so thatās either writing or programming. Thatās when Iām the most fresh. Then at the end of the day Iāll go in and postpone any tasks that I havenāt gotten done. I do have days when I donāt get everything done ā especially because now I have two small kids. So sometimes if I havenāt slept a lot, I just canāt get everything done for the day and Iāll postpone it. But the nice thing about our remote work setup is that if I need to go and take a nap in the middle of the day I can do that. I use Todoist for my 1-1s too. One big super hack is I use Todoist for my 1-1s. Each person that I manage I create a shared project for them. This is great because it allows you to set an agenda, and also have shared action items. It makes it very easy to go back and look at the agenda from past meetings, and see what got done and what didnāt. This has been a huge boost for me in managing people. How Doist does its work. We are remote-first and fully distributed. We have been since the beginning, and we think it is the future of work. We have people spread around 34 or 35 countries. Because weāre remote first and international, the way we communicate is very different. The whole company runs asynchronously ā so thereās no expectation that youāll get an immediate response to a question. But this has a number of advantages. It means we donāt do many meetings. It also means that each employee gets to plan their days as they want. Itās a huge advantage because it allows you to plan your work around where you have the most energy and ability to focus āĀ not around a 9 am to 5 pm schedule. How I keep my calendar empty. This is my calendar. This is a pretty busy week of meetings actually because our CTO is on paternity leave. Iām doing a lot of his final reviews of engineering hires. So this is actually more meetings than usual. We make this work because weāre asynchronous. That means most of our communication happens in written form, rather than being verbal. Thereās no meeting culture inside the company. We donāt say, āLetās have a meeting to discuss this.ā Sometimes it happens of course, but itās usually when we really disagree strongly about something. In that case a meeting helps. But otherwise, it usually doesnāt happen. The other thing we tend to have meetings for are 1-1s and check-ins. Our teams will generally do at least one check-in per week to get everyone on the same page to make sure things are working. But thatās it. Many companies do meetings more frequently, but I think you pay a high price for those kinds of things. Itās understandable, but especially for us, we have people in so many different time zones that it would be very hard to do. The advantage of this style of asynchronous communication is that it allows us to disconnect when we want to. Being able to disconnect allows you to manage your stress levels and your energy levels, which is very important especially for me. For instance, I can go and spend two hours with my kids in the middle of the day without feeling the urge to go and check Twist or emails because I know it can wait. Our CTO has a similar story. Heās a night owl. He works a lot from 9 PM to 3 AM. Thatās when he gets his energy. But thatās never been a problem because weāre all asynchronous. So itās a very different work environment, I think. We use Twist to help us avoid meetings. A lot of our communication happens in written form, on the tool that we developed for this āĀ Twist. Twist has a lot of design patterns that promote this. For example, there are no online indicators in the product. Also, the text input is designed for long-form communication, rather than short messages going back and forth. So it encourages thoughtfulness. Twist works like a combination of Slack and email. Twist has channels like Slack, but inside of channels are what we call Threads ā which are kind of like email threads. Each thread is on a topic, and people can discuss back and forth on the topic inside of the thread. Inside of Doist we work in cycles āĀ which are like month-long work sprints where weāre working on a single project. Each project gets assigned a channel, and all of the relevant team members are added to that channel for the length of the project. We have very few private channels, which means that at Doist all of our information is default public. That makes it easy to see what other people are working on, and it allows employees to have input into parts of the company that they might not otherwise get to see. Itās a very democratic process of suggesting and building ideas. Why remote-first asynchronous work is important to me. I think this is important because the work we do is very creative. In order to do creative work you have to manage your energy and set up your life to allow creative moments to happen. Itās not about banging on the keyboard for 12 hours a day. Itās about getting great ideas and having the energy to go and do them. You can make something great in just a few hours āĀ itās not really about the amount of time youāre sitting in front of your screen. We just try to create an environment where you can make great stuff. For me, itās actually very important not to be stressed and to be reflective. This means I need to have space, because thatās the only way to make decisions. So I try to work 8 hours a day. Sometimes more, and sometimes less. Right now Iām working less because of the pandemic. What did you think of this article? Amazing Ā -Ā Ā Good Ā -Ā Ā Meh Ā -Ā Ā Bad. Want to make this interview more actionable? Consider becoming a Superorganizers member through the Everything Bundle: Weāre striving to make Superorganizers Premium everything you need to live a productive life. When you become a member youāll get: Superorganizers comes as a bundle , so when you subscribe you also get access to 3 other newsletters: Divinations , Praxis , and Napkin Math . Subscribe now. Canāt afford a subscription for any reason?Ā Email me and weāll work something out! What did you think of this post? Amazing. Good. Meh. Bad. login. sign up. Like this? Become a subscriber. Subscribe ā. Or, learn more . Read this next: Superorganizers. How I Got My Brain Back Using observation, investigation, and productivity methods to understand my depression. ā„ 128 š Nov 16, 2021 by Brie Wolfson. Superorganizers. The CEO of No How entrepreneur Andrew Wilkinson turns emails into opportunities. ā„ 432 Sep 11, 2020 by Dan Shipper. Superorganizers. How to Make Yourself Into a Learning Machine Shopifyās Director of Production Engineering explains how reading broadly helps him get to the bottom of things ā„ 159 Mar 3, 2020. The Sunday Digest. Living with AI, Disneyās Future, Recession Leadership and More Everything we published this week. ā„ 19 Dec 4, 2022. Divinations. My Philosophy of Product Building (Part III) On launching and learning. ā„ 15 Dec 7, 2022 by Nathan Baschez. Comments. login. Sign up! Thanks for reading Every! Sign up for our daily email featuring the most interesting thinking (and thinkers) in tech. Subscribe. Already a subscriber? Login. Contact Us Ā· Become a Sponsor Ā· Search Ā· Terms. Ā©2022 Every Media, Inc.