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A Few of My Favorite and Least Favorite Landing Pages

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Summary

This article reviews two favorite and two least favorite landing pages. The landing page for HelloFresh was criticized for not providing enough information about the product and not providing any social proof to back up their claims. It was also noted that their call-to-action button takes users to a checkout page when they might have wanted to explore options first. The article encourages readers to learn from the mistakes of others and to be inspired by the successes.

Q&As

What are two of the author's favorite and least favorite landing pages?
The author's favorite and least favorite landing pages are not specified.

What does the author believe is important for a good landing page?
The author believes that a good landing page should have a good product, highlight a pain point, make a promise, explain what the product is, and have a clear call-to-action (CTA) button.

What issue does the author have with the HelloFresh landing page?
The author has an issue with the HelloFresh landing page because when the CTA button is clicked, it takes the user to what looks like a checkout page, which might scare away people who are still in explore mode and wanted to compare plans.

What does the author suggest to improve the HelloFresh landing page?
The author suggests taking people to a page where they can see what's inside of the different boxes, rather than going from 0 → 100 too quickly.

Does the HelloFresh landing page include any supporting evidence for its claims?
No, the HelloFresh landing page does not include any supporting evidence for its claims.

AI Comments

👍 This article provides a great insight into the importance of landing pages and how even billion dollar companies can make mistakes. It's great to see a detailed review of a product and how it can be improved.

👎 This article does not provide any solutions to the issues it highlights. It is also limited in its scope and does not provide any other examples of successful or unsuccessful landing pages.

AI Discussion

Me: It's about landing pages and how they can be good or bad. The article goes into detail about two of the author's favorite landing pages, two of his least favorite landing pages, and one that he considers to be right in the middle.

Friend: Interesting. So what are the implications of this article?

Me: Well, it shows that landing pages can have a huge impact on how customers perceive a product or service. If the landing page is bad, it can negatively influence the way people view the product, even if the product itself is actually good. So companies need to make sure their landing pages are well-designed, helpful, and informative in order to give customers the best first impression possible.

Action items

Research and compare different products and services to determine which one is the best fit for your landing page.
Create a landing page that highlights a pain point, makes a promise, and explains what the product or service is.
Include social proof on your landing page to back up any claims you make about your product or service.

Technical terms

Landing Page: A landing page is a web page that is designed to capture a visitor's attention and encourage them to take a specific action, such as signing up for a newsletter or making a purchase.
CTA Button: A CTA (call-to-action) button is a button on a web page that encourages a user to take a specific action, such as signing up for a newsletter or making a purchase.
Social Proof: Social proof is a psychological phenomenon in which people are more likely to take an action if they see that others have taken the same action. It is often used in marketing to encourage people to take a desired action.