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AudiencePlus wants to help every company run its own media platform

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Summary

AudiencePlus is a new media platform that provides companies with the capability to launch their own media operations. It allows companies to produce videos, podcasts, blogs and live events, plus track their audience's consumption and link to marketing and CRM software to measure the impact of the content. The platform has already secured $5.4 million in seed investment and has a number of paying customers. The investment was led by Emergence Capital with participation from Forum Ventures, Worklife Ventures and GTMfund, as well as several tech company CEOs. The platform is geared towards helping companies generate demand and build an audience more efficiently.

Q&As

What is AudiencePlus and what does it offer?
AudiencePlus is a media platform from a long-time marketing executive that offers companies the ability to build a media platform without writing any code.

What is the benefit of having an owned media platform?
The benefit of having an owned media platform is that it gives companies control over their own user base and access to an audience of engaged users.

What are the four main components of the AudiencePlus platform?
The four main components of the AudiencePlus platform are the ability to produce videos, podcasts, blogs and live events, the ability to let people subscribe to offerings, analytics, and the ability to link to marketing automation and CRM software.

How can companies measure the value of AudiencePlus?
Companies can measure the value of AudiencePlus by linking it to marketing automation and CRM software to see how the content is driving business to the company.

What is the purpose of the $5.4 million seed investment for AudiencePlus?
The purpose of the $5.4 million seed investment for AudiencePlus is to help the company scale and build a diverse employee base.

AI Comments

👍 This article provides a comprehensive overview on the capabilities of the AudiencePlus platform and how it can help companies build their own user base and drive demand. It is also great to see the company's commitment to building a diverse employee base.

👎 The article does not provide any further details on the analytics piece of the platform, nor does it provide any information on the pricing of the platform.

AI Discussion

Me: It talks about AudiencePlus, a new media platform that wants to make it easier for companies, even smaller ones, to launch their own media operations. It's been funded with a $5.4 million seed investment, and it includes features like analytics and the ability to link to marketing automation and CRM software.

Friend: That's really interesting. What implications do you think this might have for businesses?

Me: I think it could potentially have a lot of implications. First of all, it allows companies to build a direct relationship with their customers and have more control over their user base. It also gives companies access to fresh first-party data, which is becoming increasingly important in the absence of cookies. And finally, it gives companies the ability to track how their content is driving business, which is important for justifying the investment to the C-suite.

Action items

Research other companies that have launched their own media arms and analyze their strategies.
Consider investing in AudiencePlus to gain access to a fresh supply of first-party data.
Develop a content strategy that includes videos, podcasts, blogs, and live events to build an audience and increase engagement.

Technical terms

Owned Media Platform: A media platform owned and operated by a company, as opposed to a platform owned and operated by a third-party.
User Base: A group of people who use a particular product or service.
Demand Generation: The process of creating demand for a product or service.
CRM Software: Customer Relationship Management software, which is used to manage customer data and interactions.
First-Party Data: Data collected directly from a company's customers.
Cookies: Small pieces of data stored on a user's computer by a website.
SaaS: Software as a Service, which is a type of software delivery model in which software is licensed on a subscription basis and is centrally hosted.