Qualcomm has a new chip brand

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The chip maker has launched a new brand of chips for Snapdragon devices, which will first show up in Windows-based PCs. But it’s not likely to solve the problems with Windows on Arm.

By Dan Seifert / @ dcseifert

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Qualcomm has announced a new subbrand of CPUs for its Snapdragon family of products, called Oryon. The new CPU will be released in 2023 and available to manufacturers to use in devices such as Windows PCs, smartphones, and other applications. The company announced the new CPU at its Snapdragon Summit on Wednesday, but provided few details about what it entails.

The company has made Snapdragon-branded chips for Windows and Chrome OS computers for a few years now but has had slow traction getting them into many Windows devices. The few ultraportable computers that have used Qualcomm’s Arm chips have been niche, premium devices that appeal to a specific subset of PC buyers, but not the broader market.

The Snapdragon line has been behind Apple’s Arm-based M processors when it comes to raw performance, but hasn’t been the main reason that Windows on Arm devices haven’t taken off. Rather, the issues stem from Windows on Arm itself, which has trouble running apps built for traditional Windows PCs and doesn’t offer many apps optimized specifically for the platform. Microsoft’s recent Surface Pro 9 is available with a Qualcomm Arm processor, but as we saw in our review , it falls far behind the Intel-equipped version due to these app issues.

Qualcomm’s next generation of chips for Windows computers will likely have better performance than its current crop — in the brief press release touting the new brand, it claims to provide “a new level of performance.” But unless the platform matures more and gets wider support from the application ecosystem, it’s unlikely to move the needle much.

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Gadgets / Tech / Windows. The chip maker has launched a new brand of chips for Snapdragon devices, which will first show up in Windows-based PCs. But it’s not likely to solve the problems with Windows on Arm. By Dan Seifert / @ dcseifert. Share this story. Qualcomm has announced a new subbrand of CPUs for its Snapdragon family of products, called Oryon. The new CPU will be released in 2023 and available to manufacturers to use in devices such as Windows PCs, smartphones, and other applications. The company announced the new CPU at its Snapdragon Summit on Wednesday, but provided few details about what it entails. The company has made Snapdragon-branded chips for Windows and Chrome OS computers for a few years now but has had slow traction getting them into many Windows devices. The few ultraportable computers that have used Qualcomm’s Arm chips have been niche, premium devices that appeal to a specific subset of PC buyers, but not the broader market. The Snapdragon line has been behind Apple’s Arm-based M processors when it comes to raw performance, but hasn’t been the main reason that Windows on Arm devices haven’t taken off. Rather, the issues stem from Windows on Arm itself, which has trouble running apps built for traditional Windows PCs and doesn’t offer many apps optimized specifically for the platform. Microsoft’s recent Surface Pro 9 is available with a Qualcomm Arm processor, but as we saw in our review , it falls far behind the Intel-equipped version due to these app issues. Qualcomm’s next generation of chips for Windows computers will likely have better performance than its current crop — in the brief press release touting the new brand, it claims to provide “a new level of performance.” But unless the platform matures more and gets wider support from the application ecosystem, it’s unlikely to move the needle much. Elon Musk demands Twitter employees commit to ‘extremely hardcore’ culture or leave. Elon Musk demands Twitter employees commit to ‘extremely hardcore’ culture or leave. Elon Musk says he fired engineer who corrected him on Twitter. Elon Musk says he fired engineer who corrected him on Twitter. Elon Musk says he doesn’t want to be CEO of Twitter, or any company. Elon Musk says he doesn’t want to be CEO of Twitter, or any company. Taylor Swift crashed Ticketmaster following ‘historically unprecedented demand’ for tickets. Taylor Swift crashed Ticketmaster following ‘historically unprecedented demand’ for tickets. Google Fi’s throwing in a free year of YouTube Premium for Unlimited Plus subscribers. Google Fi’s throwing in a free year of YouTube Premium for Unlimited Plus subscribers. Verge Deals. / Sign up for Verge Deals to get deals on products we've tested sent to your inbox daily.