A Silicon Valley Supergroup Is Coming Together to Create an A.I. Device
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A.I. and Chatbots
Meet the New ChatGPT
Meta’s A.I. Characters
ChatGPT’s Image Generator
Google’s Bard Extensions
How Schools Can Survive A.I.
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OpenAI’s Sam Altman, the former Apple designer Jony Ive and SoftBank’s Masayoshi Son are teaming up to develop a device that could replace the smartphone.
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OpenAI’s Sam Altman has been discussing building an A.I. device with Jony Ive, Apple’s former design guru.
Credit... Haiyun Jiang for The New York Times
By Tripp Mickle and Cade Metz
Reporting from San Francisco
Sept. 28, 2023
Since founding OpenAI in 2015, Sam Altman has spent many days thinking that the company’s generative artificial-intelligence products need a new kind of device to succeed. Since leaving Apple in 2019, Jony Ive, the designer behind the iPhone, iPod and MacBook Air, has been considering what the next great computing device could be.
Now, the two men and their companies are teaming up to develop a device that would succeed the smartphone and deliver the benefits of A.I. in a new form factor, unconstrained by the rectangular screen that has been the dominant computing tool of the past decade, according to two people familiar with the discussions.
The project was described as preliminary, but Mr. Altman and Mr. Ive have developed some early concepts and sought as much as $1 billion in funding from SoftBank, the Japanese technology investor led by Masayoshi Son, the people said. With SoftBank’s support, the two men could tap into the semiconductor expertise of Arm, the British chip design company Mr. Son bought in 2016 and recently went public.
The business structure behind the project remains unclear. Mr. Altman’s company, OpenAI, is an A.I. research lab in San Francisco spanning roughly 400 researchers, engineers and support staff members, while Mr. Ive’s San Francisco design firm, LoveFrom, has about three dozen industrial and software designers, as well as some engineers.
Image
Apple’s former chief design officer, Jony Ive, left, and its chief executive, Tim Cook, at an Apple event in 2018.
Credit... Jim Wilson/The New York Times
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They have asked Japan’s SoftBank Group, headed by its chief executive, Masayoshi Son, about investing as much as $1 billion.
Credit... Kim Kyung-Hoon/Reuters
The talks have been going on for much of this year and were previously reported by The Information , a tech publication, and The Financial Times .
The partnership speaks to the way that generative A.I. is upending the status quo in Silicon Valley. Since the introduction of OpenAI’s online chatbot, ChatGPT , late last year, companies have been scrambling to reinvent their businesses and tap into its power to answer questions, write emails, presentations and poetry, and even generate computer code.
Many tech executives believe the technology has the power to introduce a new paradigm in computing that they call “ambient computing.” Rather than typing on smartphones and taking photographs, they imagine a future device in the form of something as simple as a pendant or glasses that can process the world in real time, using a sophisticated virtual assistant capable of fielding questions and processing images.
Mr. Altman had previously invested in a company pursuing that vision called Humane, which was founded by ex-Apple employees, Imran Chaudhri and Bethany Bongiorno. They plan to release their device, which they bill as a “disappearing computer,” later this year.
One reason Mr. Altman may be determined to develop his own device is to avoid having OpenAI depend on Apple or Google’s Android for distribution. Relying on other platforms has challenged tech giants, such as Facebook and Amazon, because Apple and Google take a cut of sales across their platform. Apple also has introduced privacy limits, which cut into advertising sales.
But the road to creating new hardware devices is littered with failure. Amazon and Facebook both tried to develop their own smartphones and abandoned their efforts after failing to gain traction.
Few in Silicon Valley have a better track record at developing devices than Mr. Ive. He was the driving force behind the company’s development of the Apple Watch, the only major new device that the company has introduced since Steve Jobs’s death in 2011. In 2019, Mr. Ive left the company to start LoveFrom, but he signed a multiyear contract to continue working with Apple.
Last year, Mr. Ive and Apple agreed to stop working together . In negotiating the end of their working relationship, Apple and Mr. Ive agreed that there would be no limits on the products that he could develop in the future, according to two people familiar with the matter.
An Apple spokeswoman declined to comment.
Tripp Mickle reports on Apple and Silicon Valley for The Times and is based in San Francisco. His focus on Apple includes product launches, manufacturing issues and political challenges. He also writes about trends across the tech industry, including layoffs, generative A.I. and robot taxis. More about Tripp Mickle
Cade Metz is a technology reporter and the author of “Genius Makers: The Mavericks Who Brought A.I. to Google, Facebook, and The World.” He covers artificial intelligence, driverless cars, robotics, virtual reality and other emerging areas. More about Cade Metz
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A.I. and Chatbots. Meet the New ChatGPT. Meta’s A.I. Characters. ChatGPT’s Image Generator. Google’s Bard Extensions. How Schools Can Survive A.I. Advertisement. SKIP ADVERTISEMENT. Supported by. SKIP ADVERTISEMENT. OpenAI’s Sam Altman, the former Apple designer Jony Ive and SoftBank’s Masayoshi Son are teaming up to develop a device that could replace the smartphone. Share full article. OpenAI’s Sam Altman has been discussing building an A.I. device with Jony Ive, Apple’s former design guru. Credit... Haiyun Jiang for The New York Times. By Tripp Mickle and Cade Metz. Reporting from San Francisco. Sept. 28, 2023. Since founding OpenAI in 2015, Sam Altman has spent many days thinking that the company’s generative artificial-intelligence products need a new kind of device to succeed. Since leaving Apple in 2019, Jony Ive, the designer behind the iPhone, iPod and MacBook Air, has been considering what the next great computing device could be. Now, the two men and their companies are teaming up to develop a device that would succeed the smartphone and deliver the benefits of A.I. in a new form factor, unconstrained by the rectangular screen that has been the dominant computing tool of the past decade, according to two people familiar with the discussions. The project was described as preliminary, but Mr. Altman and Mr. Ive have developed some early concepts and sought as much as $1 billion in funding from SoftBank, the Japanese technology investor led by Masayoshi Son, the people said. With SoftBank’s support, the two men could tap into the semiconductor expertise of Arm, the British chip design company Mr. Son bought in 2016 and recently went public. The business structure behind the project remains unclear. Mr. Altman’s company, OpenAI, is an A.I. research lab in San Francisco spanning roughly 400 researchers, engineers and support staff members, while Mr. Ive’s San Francisco design firm, LoveFrom, has about three dozen industrial and software designers, as well as some engineers. Image. Apple’s former chief design officer, Jony Ive, left, and its chief executive, Tim Cook, at an Apple event in 2018. Credit... Jim Wilson/The New York Times. Image. They have asked Japan’s SoftBank Group, headed by its chief executive, Masayoshi Son, about investing as much as $1 billion. Credit... Kim Kyung-Hoon/Reuters. The talks have been going on for much of this year and were previously reported by The Information , a tech publication, and The Financial Times . The partnership speaks to the way that generative A.I. is upending the status quo in Silicon Valley. Since the introduction of OpenAI’s online chatbot, ChatGPT , late last year, companies have been scrambling to reinvent their businesses and tap into its power to answer questions, write emails, presentations and poetry, and even generate computer code. Many tech executives believe the technology has the power to introduce a new paradigm in computing that they call “ambient computing.” Rather than typing on smartphones and taking photographs, they imagine a future device in the form of something as simple as a pendant or glasses that can process the world in real time, using a sophisticated virtual assistant capable of fielding questions and processing images. Mr. Altman had previously invested in a company pursuing that vision called Humane, which was founded by ex-Apple employees, Imran Chaudhri and Bethany Bongiorno. They plan to release their device, which they bill as a “disappearing computer,” later this year. One reason Mr. Altman may be determined to develop his own device is to avoid having OpenAI depend on Apple or Google’s Android for distribution. Relying on other platforms has challenged tech giants, such as Facebook and Amazon, because Apple and Google take a cut of sales across their platform. Apple also has introduced privacy limits, which cut into advertising sales. But the road to creating new hardware devices is littered with failure. Amazon and Facebook both tried to develop their own smartphones and abandoned their efforts after failing to gain traction. Few in Silicon Valley have a better track record at developing devices than Mr. Ive. He was the driving force behind the company’s development of the Apple Watch, the only major new device that the company has introduced since Steve Jobs’s death in 2011. In 2019, Mr. Ive left the company to start LoveFrom, but he signed a multiyear contract to continue working with Apple. Last year, Mr. Ive and Apple agreed to stop working together . In negotiating the end of their working relationship, Apple and Mr. Ive agreed that there would be no limits on the products that he could develop in the future, according to two people familiar with the matter. An Apple spokeswoman declined to comment. Tripp Mickle reports on Apple and Silicon Valley for The Times and is based in San Francisco. His focus on Apple includes product launches, manufacturing issues and political challenges. He also writes about trends across the tech industry, including layoffs, generative A.I. and robot taxis. More about Tripp Mickle. Cade Metz is a technology reporter and the author of “Genius Makers: The Mavericks Who Brought A.I. to Google, Facebook, and The World.” He covers artificial intelligence, driverless cars, robotics, virtual reality and other emerging areas. More about Cade Metz. . Order Reprints | Today’s Paper | Subscribe. Share full article. Advertisement. SKIP ADVERTISEMENT.