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Co-design: A Powerful Force for Creativity and Collaboration

Summary

Co-design is a powerful tool for creativity and collaboration that involves bringing multiple stakeholders (internal and external) together to actively create in order to improve systems and services. Co-creation and co-design have different meanings, but both involve creating value and working with stakeholders to ensure that the results meet their needs. Co-design has many benefits, such as reducing risk and production time, and can be applied at any stage of the design process. Involving multiple stakeholders can be challenging, but through a guided process of discovery, ideation and development, their ideas can be shared and have a meaningful impact. Ultimately, collaboration is key to tackling the complex problems our world faces.

Q&As

What is co-creation?
Co-creation is "the joint creation of value by the company and the customer; allowing the customer to co-construct the service experience to suit their context."

What value does co-design bring?
Co-design brings value by allowing stakeholders and users to actively create together in order to improve systems and services. It also helps to identify a more specific type of value-based collaboration between stakeholders and users, in contrast to standard market research.

How is co-design facilitated?
Co-design is facilitated by leveraging the expertise of design and research, while guiding stakeholders through the design process of ideation and development.

When should stakeholders be involved in the design development process?
Stakeholders should be involved in the design development process as early as possible to help determine the real problem space.

Who should be involved in a co-design project?
The scope or scale of the project will determine who should be involved in a co-design project, but it could include type 1 diabetics, their personal circle of care, healthcare practitioners, schools, and payers and pharmaceutical companies.

AI Comments

πŸ‘ This article provides an insightful overview of the concept of co-design and how it can be used for creative collaboration. It is well written and contains helpful examples of how co-design can be used in different contexts.

πŸ‘Ž This article is overly long and complex, making it difficult to understand the main points of co-design. Additionally, there is not enough guidance on how to actually use co-design in practice.

AI Discussion

Me: It's about co-design, a powerful force for creativity and collaboration. It talks about the definition of co-creation and co-design, the value it brings, how it’s facilitated, and who should be involved.

Friend: That's really interesting! It's great to hear how collaboration can be used to solve complex problems. What are the implications of this article?

Me: Well, the article suggests that involving different stakeholders and end users in the design process can help create better outcomes. It also highlights the importance of collaboration and collective creativity when tackling complex problems. Ultimately, it shows how co-design can bring different perspectives and ideas together to develop innovative solutions.

Action items

Technical terms

Co-creation
The joint creation of value by the company and the customer; allowing the customer to co-construct the service experience to suit their context.
Co-design
The act of creating with stakeholders (business or customers) specifically within the design development process to ensure the results meet their needs and are usable.
Participatory Design
A term used more often within the design community to refer to co-design.
Human-Centered Design
Designing for people.
Ideation
The process of generating ideas.
Fidelity
The degree of accuracy or authenticity of a copy or reproduction.
Informants
People who provide information.
End Users
The people who will use the product or service.
Payers
People or organizations who pay for a product or service.
Facilitator
A person who helps a group of people understand their common objectives and assists them in working together to achieve these objectives.

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