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What is 'PPC' in digital marketing?

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Summary

This article explains what PPC (pay-per-click) is and how it can be used to benefit businesses. It discusses the advantages of PPC and how it can be used to boost visibility and profitability. It also explains how Google Ads and Google Shopping can be used in PPC campaigns and describes how Bidnamic's technology can help with Google Shopping management.

Q&As

What is PPC in digital marketing?
PPC in digital marketing is a type of internet marketing which involves advertisers paying a fee each time one of their ads is clicked.

What are the benefits of using PPC?
The benefits of using PPC include being cost-effective, more exposure and brand visibility, higher click-through rates, more conversions, and increased sales revenue.

Who should use PPC?
PPC advertising is ideal for small businesses.

What is Google Ads?
Google Ads is the most commonly used PPC advertising network. It enables you to create campaigns that will appear on all Google services.

What is Google Shopping and how can it be used?
Google Shopping is another excellent example of a PPC channel. It runs through Google Ads and can be used by retailers to get their products in front of interested shoppers. It works by advertisers placing bids to secure the best possible spot on the Shopping carousel.

AI Comments

👍 This article is full of useful information about PPC and Google Shopping to help businesses understand how to use this type of marketing to drive traffic to their website.

👎 The article contains a lot of technical terms which may be difficult for non-experts to understand.

AI Discussion

Me: It's about PPC in digital marketing. Basically, it explains how PPC works, what the benefits are, who should use it, and how to use Google Ads to get the most out of PPC campaigns.

Friend: That's really interesting. What are the implications of this article?

Me: Well, it's clear that PPC campaigns can be a great way to increase visibility, impressions, and drive traffic to a website. It's also important to learn the best practices for setting up and managing a PPC campaign in order to get the most out of it. Additionally, using Google Ads and Google Shopping can be an effective way to reach potential customers and increase sales.

Action items

Research the different types of PPC advertising networks available and decide which one is best for your business.
Create a PPC campaign using the chosen network, ensuring that the keywords are relevant and popular.
Monitor the performance of the PPC campaign and adjust the budget and keywords accordingly.

Technical terms

PPC: Pay-Per-Click, a type of internet marketing where advertisers pay a fee each time one of their ads is clicked.
ROAS: Return on Ad Spend, the amount of money earned from an ad campaign compared to the amount spent on it.
CTR: Click-Through Rate, the number of clicks an ad receives divided by the number of times it is shown.
Google Ads: Google's advertising platform, which allows advertisers to create campaigns that will appear on all Google services.
Google Shopping: Google's shopping platform, which allows retailers to get their products in front of interested shoppers.
Performance Max: Google's performance-based advertising campaign, which allows advertisers to pay for ad placement in a search engine's sponsored links.