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Facebook Ads vs Google Ads: Which should you be using?

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Summary

This article discusses the pros and cons of using Google Ads and Facebook Ads, and provides insight into the key differences between the two platforms. It explains how Facebook Ads have more creative options and greater flexibility, but Google Ads have a larger reach and can target those with a high purchase intent. Furthermore, it outlines how the average CPC and conversion rate vary for each platform, and reiterates the importance of understanding campaign goals in order to determine which platform is most suitable.

Q&As

What are the key differences between Google Ads and Facebook Ads?
The key differences between Google Ads and Facebook Ads are ad creative, reach and targeting, average CPC and billing models, buying intent, and click and conversion benchmarks.

What type of ad creative is available on each platform?
Google Ads allow you to create enticing descriptions and, depending on the chosen platform, incorporate multimedia. Facebook Ads supply more creative options and greater flexibility overall, with images, slideshows, collections, carousels, and videos available.

What are the pros and cons of running Google Ads?
The pros of running Google Ads are exposure to the right audience, the ability to better understand customers, and the fact that it can fit all budgets. The cons are that clicks are not always conversions, it is only short-term, and competition drives up the price.

What are the pros and cons of running Facebook Ads?
The pros of running Facebook Ads are a huge audience, precise targeting, and the ability to easily budget. The cons are that ads can get skipped, irrelevant ads can be presented, and spam clicks can occur.

What is the average conversion rate for Google Ads vs Facebook Ads?
The average conversion rate for Google Ads is 4.40%, while the average conversion rate for Facebook Ads is 9.21%.

AI Comments

👍 This article provides a great breakdown of the differences between Google Ads and Facebook Ads, helping marketers make an informed decision about which platform to use for their campaigns.

👎 This article does not go into enough detail about the average CPC and billing models for each platform, leaving readers uninformed about cost-effective options.

AI Discussion

Me: It's about the comparison between Facebook Ads and Google Ads. It looks at the pros and cons of using both platforms, as well as the key differences between them. It also talks about the different types of ads you can use, such as search ads, display ads, and video ads.

Friend: That's interesting. What are the implications of this article?

Me: Well, it's important to consider your campaign goal when deciding which platform to use. For example, Google Ads are great for demand capture and targeting those with high purchase intent, but Facebook Ads are better for targeting customers at the top of the funnel. Additionally, Facebook Ads generally have a higher average click through rate, but a lower conversion rate than Google Ads. It's also important to consider the budget for each platform, as well as the different types of ads available.

Action items

Research the different ad platforms available and decide which one is best suited for your company.
Analyze the pros and cons of each platform and decide which one is most suitable for your budget and goals.
Create eye-catching content to improve the average CTR for your ads and ensure they are targeted to the right audience.

Technical terms

Pay-per-click (PPC): A type of online advertising where the advertiser pays a fee each time their ad is clicked.
Keywords: Words and phrases that potential customers might search for to find a business.
Conversion rate: The percentage of visitors that take a desired action on a website.
CPC: Cost-per-click, an ad option where the advertiser pays a fee each time their ad is clicked.
CPM: Cost-per-mille, an important metric for online advertisers used to work out the return on investment (ROI) of projects and to hone marketing prowess.
CPA: Cost-per-action, an ad option where the advertiser pays a fee each time a desired action is taken.
CPE: Cost-per-engagement, an ad option where the advertiser pays a fee each time a user engages with an ad.
CTR: Click-through-rate, the percentage of people who click on an ad after seeing it.
Conversion: A desirable result on a website that leads to an action such as completing an order, filling out a form, or simply clicking on a link.