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How Audi, Disney & Danone reach high-value consumers with Waze

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Summary

This article discusses how high-end brands such as Audi, Disney+, and Danone have leveraged the power of Waze, a free driving app, to reach consumers in their cars. Waze uses crowd-sourced data for its maps, and has been successful in helping brands reach on-the-go consumers at the critical moment before a purchasing decision. The article then dives into how these three brands have used Waze to reach their audiences, and the positive results they have seen from doing so. It concludes with a call-to-action to learn more about how to be part of this on-the-go, in-car marketing strategy.

Q&As

What do Audi, Disney+, and Danone have in common?
Audi, Disney+, and Danone have all discovered the game-changing power of reaching audiences where they’ve rarely been reached before: in their cars.

What opportunities have smart speakers and digital dashboards opened up for brands?
Smart speakers and digital dashboards have opened up the opportunity for brands to reach captive audiences in their cars.

How did Disney+ and Waze partner in France?
Disney+ and Waze partnered in France to leverage the busy summer holiday market, with a Day Blast Takeover that included brand messaging on the Waze app at the start of the day and, when the car was at a full stop, promoting new content on Disney+ and highlighting deals.

What results did Audi and Peugeot see from their Waze campaigns?
Audi saw a 25% increase in brand awareness, a 14% lift in dealership traffic, and a 22% increase in people considering purchasing a new vehicle. Peugeot saw an ad recall lift of 72% and connected with 80% of Waze users in the vicinity of their dealerships.

How did Danone's Waze campaign increase sales of their Light & Free yoghurt?
Danone saw a 6% sales lift in volume through Waze’s ad campaign, which generated a 220% increase in recall versus non-Waze Danone ads. The campaign also saw a 10% increase in navigations to points of sale.

AI Comments

👍 This is a great article that provides an insightful look into how major brands are leveraging Waze to reach high-value consumers. It is well written and provides a great overview of how Audi, Disney+, and Danone are using the platform to great success.

👎 This article is a bit too long and could benefit from more concise writing. Additionally, the brands mentioned do not represent a diverse range of industries and their success with Waze may not translate for other businesses.

AI Discussion

Me: It's about how Audi, Disney+, and Danone are using Waze to reach high-value consumers in their cars. It talks about how cars are no longer digital blind spots, and how Waze is helping brands reach audiences where they've never been reached before.

Friend: That's really interesting. What are the implications of this?

Me: Well, the implications are that brands have an exciting new opportunity to reach a captive audience in their cars. It could also lead to more targeted advertising and improved ROI for brands that advertise with Waze. Additionally, it could lead to an increase in digital dashboards and smart speakers in cars, as people become more accustomed to having digital experiences in their cars.

Action items

Research Waze and its capabilities to reach high-value consumers.
Develop an in-car marketing strategy for your brand.
Explore how Waze can be used to reach your target audience and drive sales.

Technical terms

Waze: A free driving app that uses crowd-sourced data for its maps and has an advertising platform that allows brands to reach audiences in their cars.
Digital Dashboards: Digital displays in cars that allow drivers to access information and entertainment.
CPG: Consumer packaged goods, a term used to describe products that are sold in stores and supermarkets.
Day Blast Takeover: An advertising campaign that includes brand messaging on the Waze app at the start of the day and, when the car is at a full stop, promoting new content.
Sponsored Pins: Ads that are targeted to drivers close to a specific location.
Takeover Ads: Ads that are displayed when a driver is within a certain radius of a location.
Save for Later Feature: An option on an ad that allows drivers to save the message for later.