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Stars Learn to Love Their AI Doppelgangers


In this article, Jon Steinberg discusses the increasing trend of celebrities and their estates signing deals with AI-based companies to license their digital likenesses. These AI-generated versions of themselves can then be used in various ways, from appearing in games to marketing and consumer goods. It is argued that while there are risks associated with this new technology, celebrities may be able to teach the rest of us how to defend ourselves in the age of AI. The article also looks at other stories such as the Tesla Cybertruck, back-to-school swag, the chilling reality behind spam texts, the TikTok-fueled college dorm spending boom, and more.


What are the potential benefits of celebrities licensing their AI-generated likenesses?
The potential benefits of celebrities licensing their AI-generated likenesses include monetization opportunities, the ability to fight deepfake fire with fire, and the establishment of contractual language, court decisions, and ethical standards to defend turf in the age of AI.

What is the backstory behind spam texts?
The backstory behind spam texts is that they are part of "pig butchering scams" in which texters lure unwitting victims into online romances and trick them into forking over their savings in cryptocurrency. The people sending the texts are allegedly being held captive, beaten, starved, and sometimes killed by Chinese gangsters.

What is the trend of "dorm transformations" on TikTok?
The trend of "dorm transformations" on TikTok is that students are showing up to campus with bespoke furniture, designer linens, neon signs, and color coordinated settees.

What is the significance of the movie "Zepotha" on TikTok?
The significance of the movie "Zepotha" on TikTok is that it is a fake flick created by TikToker Emily Jeffri, and users have posted hyper-realistic movie posters, AI-generated pictures of the film's "cast", and Zepotha-themed TikTok filters.

How is Databricks using its money to benefit from corporate interest in AI?
Databricks is using its money to burn $1.5 billion to buy big growth, which is a contrarian approach to the startup world's message from investors to stop bleeding cash.

AI Comments

👍 This article offers a great insight into the world of AI and the implications it has for celebrities. It is interesting to see how the industry is evolving and how companies are offering stars the chance to license their digital twins.

👎 The article does not provide enough information on the potential risks associated with the use of AI, leaving readers with more questions than answers.

AI Discussion

Me: It's about how some celebrities are beginning to embrace the idea of their AI doppelgangers by taking meetings with AI startups and licensing their digital likenesses. It highlights the potential pros and cons of this new technology.

Friend: Wow, that's pretty interesting. What are the implications of this?

Me: Well, it could be a great opportunity for celebrities to monetize their likenesses and to protect them from unauthorized usage. It could also create a lot of new opportunities for consumers to interact with their favorite stars in new and innovative ways. However, it could also be used by bad actors to create deepfakes and manipulate digital images. So, there are both potential positives and negatives to this technology.

Action items

Technical terms

AI (Artificial Intelligence)
AI is a branch of computer science that focuses on creating intelligent machines that can think and act like humans.
Electric Vehicles
Electric vehicles are powered by electric motors instead of internal combustion engines.
Generative AI
Generative AI is a type of artificial intelligence that is used to generate new data from existing data.
Deepfake is a type of artificial intelligence technology used to create realistic-looking images and videos of people that do not actually exist.
Takedowns are requests to remove content from the internet that is deemed to be infringing on copyright or other intellectual property rights.
Cryptocurrency is a digital or virtual currency that uses cryptography for security.
Pig Butchering Scams
Pig butchering scams are a type of fraud in which victims are tricked into sending money in the form of cryptocurrency to scammers.
ZBXS is a cryptocurrency exchange.
Tether is a cryptocurrency that is pegged to the US dollar.
Human Trafficking Rings
Human trafficking rings are networks of people who are involved in the illegal trade of humans for the purpose of exploitation.
Cambodia and Myanmar
Cambodia and Myanmar are two countries in Southeast Asia.
Gaslighting is a form of psychological manipulation in which a person or group makes someone else question their own sanity.
Dabloons are a type of fake currency created by TikTok users.
West Elm
West Elm is a home furnishings company.
LLMs are legal professionals who specialize in a particular area of law.
Databricks is a cloud-based platform for data science and machine learning.

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