Our AI writing assistant, WriteUp, can assist you in easily writing any text. Click here to experience its capabilities.

Meet the AI influencers ALREADY making millions from mega deals with fashion giants – could you tell they don’t exist?

View Original View Raw

Summary

This article discusses the rise of "virtual influencers" - computer generated characters created with artificial intelligence - and their growing popularity in the advertising industry. These AI influencers command up to £8,000 for a social media post and have become popular with Gen Z. However, there is concern over the power that these fabricated figures could wield, as well as the difficulty in distinguishing between reality and fiction. It goes on to highlight some of the top AI influencers, including Lil Miquela, Shudu, Imma, Mikirah Muse, Milla Sofia, Bermuda, and Kyra.

Q&As

What is the estimated worth of the global virtual influencer industry?
The estimated worth of the global virtual influencer industry is £3.5billion.

What are the benefits of using virtual influencers for brands?
The benefits of using virtual influencers for brands include a high level of control over messaging, a cost benefit, and the ability to create stunning visuals.

What are the potential risks associated with AI influencers?
The potential risks associated with AI influencers include blurring the lines between reality and fiction, the potential for AI to wield too much power, and the possibility of AI creating a dictator with an agenda that can live on forever.

What are some of the top AI influencers?
Some of the top AI influencers include Lil Miquela, Shudu, Mikirah Muse, Milla Sofia, Imma, Blawko, and Kyra.

What measures are being discussed to ensure people can differentiate between AI and real influencers?
Measures being discussed to ensure people can differentiate between AI and real influencers include watermarking AI content and creating regulations.

AI Comments

👍 This article provides a great look into the world of virtual influencers and how their presence is becoming more and more popular. It's fascinating to read about how AI is being used to create content and the potential benefits for brands and customers alike.

👎 This article fails to adequately address the potential negative implications of AI influencers on society. It's concerning that these virtual figures could have so much power and potentially manipulate consumers without proper regulations in place.

AI Discussion

Me: It talks about AI influencers who are already making millions from deals with big fashion companies. They look so real that many people are fooled into thinking they are human. It raises some interesting questions about the implications of this trend.

Friend: Wow, that's really interesting! What kind of implications are you talking about?

Me: Well, it raises some ethical questions about the power AI influencers could have. For example, what kind of messaging do they promote and who is controlling them? There are also questions about the cost benefits of using AI influencers over human models, and the potential to blur the lines between reality and fiction. Finally, there is the potential to alienate customers if businesses don't strike a balance between real and virtual influencers.

Action items

Research the influencer marketing industry to understand the potential of AI influencers and how they can be used to engage with target audiences.
Develop a strategy for using AI influencers in marketing campaigns, including how to differentiate between real and virtual influencers.
Monitor the regulations and guidelines surrounding AI influencers to ensure compliance with industry standards.

Technical terms

Artificial Intelligence (AI): A branch of computer science that deals with the simulation of intelligent behavior in computers.
Influencers: People who have the power to affect the purchasing decisions of others because of their authority, knowledge, position, or relationship with their audience.
Instagram: A social media platform that allows users to share photos and videos.
Print Features: Articles or stories that are printed in newspapers or magazines.
Social Media: Online platforms and websites that allow users to interact and share content.
TikTok: A social media platform that allows users to create and share short videos.
India: A country in South Asia.
Japan: A country in East Asia.
United States: A country in North America.