How a new front page structure and active personalisation helped kids find content they love 2023 Finalist
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How a new front page structure and active personalisation helped kids find content they love
Aftenposten
Oslo, Norway
Category Product Development
Media associated with this campaign
Overview of this campaign
One of our main strategies (objectives) in 2022 was to make sure  all kids between 9-12 years find content they love  when using our product.
We decided on this goal after discovering how overwhelmed kids was when trying to find something to read on our more traditional curated front page with several news content pieces mixed up without being clearly categorized.
Because our users are under 13, we have strict limitations on the use of personal data, but we gave us self the challenge to find solutions on how we could differentiate the experience for groups of children with different interests , even with the person data limitations.
Results for this campaign
To reach our objective we did five main iterations to the product:
Added more categories to give the kids an easier navigation route to content that interest them.
Organised the content in category sections on the frontpage.
Offer active personalisation, where kids by rating the categories, decide the order of the sections on the front page.
Introduced a side menu where they choose the content type they want to consume.
Gave each category its own colour theme to make the navigation of the product even more efficient and clear.
The result of these product iterations are as followed:
After launching the iterated front page December the 8 2022, we visited three different school classes and observed them using the product in the following weeks. In addition, we conducted four user tests with students.
We observed less scrolling compared to earlier and longer stops on each article card to look at the picture and read the heading.
We also saw an increase in students entering an article through category pages (see graphs in pdf).
These quantitative data support our school observations and indicate that students more easily find the content they want to read or listen to.
Interviews with kids showed that they missed content we actually had in the product, like football, celebrities and ânewsâ (meaning, for instance, important crime stories right now).
These new categories are now among the most clicked categories.
After the collaborative process between the product team and the newsroom, the journalists have changed habits and monitor which categories are most popular and make sure that these have enough content. These new journalistic habits has also turned out to beeing an important contribution to our goal of making sure all kids between 9-12 find content they love .
We have also seen a huge increase in new users and a higher number of total article views, but it is too early to conclude that this is a result of the product iterations alone.
Contact
click here for the INMA Member Directory
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How a new front page structure and active personalisation helped kids find content they love. Aftenposten. Oslo, Norway. Category Product Development. Media associated with this campaign. Overview of this campaign. One of our main strategies (objectives) in 2022 was to make sure  all kids between 9-12 years find content they love  when using our product. We decided on this goal after discovering how overwhelmed kids was when trying to find something to read on our more traditional curated front page with several news content pieces mixed up without being clearly categorized. Because our users are under 13, we have strict limitations on the use of personal data, but we gave us self the challenge to find solutions on how we could differentiate the experience for groups of children with different interests , even with the person data limitations. Results for this campaign. To reach our objective we did five main iterations to the product: Added more categories to give the kids an easier navigation route to content that interest them. Organised the content in category sections on the frontpage. Offer active personalisation, where kids by rating the categories, decide the order of the sections on the front page. Introduced a side menu where they choose the content type they want to consume. Gave each category its own colour theme to make the navigation of the product even more efficient and clear. The result of these product iterations are as followed: After launching the iterated front page December the 8 2022, we visited three different school classes and observed them using the product in the following weeks. In addition, we conducted four user tests with students. We observed less scrolling compared to earlier and longer stops on each article card to look at the picture and read the heading. We also saw an increase in students entering an article through category pages (see graphs in pdf). These quantitative data support our school observations and indicate that students more easily find the content they want to read or listen to. Interviews with kids showed that they missed content we actually had in the product, like football, celebrities and ânewsâ (meaning, for instance, important crime stories right now). These new categories are now among the most clicked categories. After the collaborative process between the product team and the newsroom, the journalists have changed habits and monitor which categories are most popular and make sure that these have enough content. These new journalistic habits has also turned out to beeing an important contribution to our goal of making sure all kids between 9-12 find content they love . We have also seen a huge increase in new users and a higher number of total article views, but it is too early to conclude that this is a result of the product iterations alone. Contact. click here for the INMA Member Directory. Similar Best Practices. 2023 Finalist HuskerExtra Sports Website & Mobile App Lee Enterprises Davenport, United States 2023 Product Development.