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Does Your Brand Accurately Reflect Your Recruiting Offer?

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Summary

This article examines how law and financial services firms can improve their recruiting efforts by ensuring that their brand accurately reflects their values and recruitment offer. It discusses how the millennial generation is composed of digital natives, and how the primary expression of a brand is now digital, with the website being the first and most highly trafficked touchpoint. It suggests that firms should take a programs-first approach to building their internal brand by offering professional development, culture-building activities, community programs, environmental initiatives, diversity and inclusion, and work-life balance perks. It also suggests ways to bring the brand in alignment with the recruiting offer, such as through a brand refresh, a recruiting video, and social media channels.

Q&As

What role does a firm’s brand and digital presence play in the way it is perceived by prospective hires?
A firm’s brand and digital presence play a major role in the way it is perceived by prospective hires.

What does today’s primary recruiting demographic value most in the workplace?
Today’s primary recruiting demographic values opportunities for professional development, culture-building activities, community programs, environmental or social impact initiatives, workplace diversity, work-life balance, and “quality of life” perks.

How can a legal or financial services firm communicate its legacy while maintaining a modern edge?
A legal or financial services firm can communicate its legacy while maintaining a modern edge by updating its brand and website to look more modern and by highlighting its internal culture in a recruiting video.

What are the benefits of bringing a brand in alignment with a firm’s recruiting offer?
The benefits of bringing a brand in alignment with a firm’s recruiting offer include improved perceptions of the firm in the minds of prospective hires and a competitive advantage in the war for talent.

What steps can a firm take to ensure its brand accurately reflects its authentic recruiting offer?
Steps a firm can take to ensure its brand accurately reflects its authentic recruiting offer include taking stock of its current internal culture, producing a recruiting video, and including recruiting-related content in its social media channels.

AI Comments

👍 Great article, it brings up some great points about how a company's brand can affect their recruiting efforts.

👎 This article is quite long and doesn't offer any concrete advice on how to actually bring a brand in alignment with a recruiting offer.

AI Discussion

Me: It's about how legal and financial services firms need to make sure their brand accurately reflects their recruiting offer. It talks about how the millennial generation is very visual and digital-first and that if your brand and website are outdated, you'll be missing out on opportunities to hire top talent.

Friend: That's really interesting! It makes sense that firms need to make sure their brand and digital presence accurately reflects their recruiting offer. It seems like they need to invest in their brand and digital presence if they want to attract the best and brightest.

Me: Yeah, definitely. The article also talks about how firms need to make sure their workplace culture is in line with their brand. They need to have programs that show they invest in their employees and offer quality of life perks. It's also important to communicate their values and recruiting offer in their branding so that potential hires can get a better sense of what the company is like.

Action items

Assess your firm's current internal culture and employee value proposition to ensure it is accurately reflected in your brand and digital presence.
Invest in programs and perks that will attract top-level talent, such as professional development opportunities, culture-building activities, community programs, and work-life balance initiatives.
Create a recruiting video that highlights your internal culture and allows associates to share their experiences in their own words. Additionally, include recruiting-related content in your social media channels.

Technical terms

Recruiting: The process of finding and hiring qualified personnel for a job.
Major-league: A term used to describe the highest level of a particular activity or sport.
Digital-first: A term used to describe a business or organization that prioritizes digital technology and digital media over traditional methods.
Millennial generation: A term used to describe people born between 1981 and 1996.
Digital natives: A term used to describe people who have grown up with digital technology and are comfortable using it.
Touchpoint: A term used to describe a point of contact between a customer and a business.
Legacy: A term used to describe something that has been passed down from previous generations.
Recruiting offer: A term used to describe the benefits and opportunities that a company offers to potential employees.
Workplace culture: A term used to describe the values, attitudes, and behaviors that are shared by the people in a particular organization.
Career accelerant: A term used to describe something that helps to advance a person's career.
Mentorship program: A term used to describe a program in which experienced professionals provide guidance and advice to less experienced people.
Pro bono initiatives: A term used to describe activities that are done for free or at a reduced cost in order to benefit the public.
Diversity and inclusion (D&I): A term used to describe the practice of promoting and encouraging diversity and inclusion in the workplace.
PTO packages: A term used to describe paid time off packages offered by employers.
Brand refresh: A term used to describe the process of updating a company's brand in order to make it more modern and attractive.
Rebrand: A term used to describe the process of completely changing a company's brand in order to make it more attractive.
Aesthetics: A term used to describe the visual appearance of something.
Recruiting content: A term used to describe content that is related to recruiting, such as job postings, descriptions, and videos.
Recruiting video: A term used to describe a video that is used to promote a company's recruiting efforts.