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10 Ways Video Content Can Drive Diverse Talent Recruitment

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Summary

Organizations are turning to video content to attract diverse talent and build an inclusive workforce. Forbes Human Resources Council members share 10 innovative ways companies can use video content to engage and connect with job seekers, such as creating realistic job previews, sharing success stories, and showcasing company culture and values. Videos can provide a glimpse into an organization and help potential employees make an informed decision about their future.

Q&As

How can video content be used to attract a diverse talent pool?
Video content can be used to attract a diverse talent pool by providing realistic job previews, highlighting the things that need visuals, creating a DEI value proposition, showcasing success stories, customizing video content for candidates, showcasing company culture, providing consistent video content, highlighting opportunities for growth, sharing the company's wins and losses, and displaying brand videos.

What is a Realistic Job Preview and how can it be used to increase diversity hiring?
A Realistic Job Preview is a video that provides a prospective employee with a view of what a job entails. It can be used to increase diversity hiring by helping candidates to know what to expect which will also increase new hire confidence and first-year retention.

What are the benefits of creating a DEI value proposition?
The benefits of creating a DEI value proposition are that it conveys the authentic DEI initiatives and climate at a company, and it can be a real differentiator for candidates who care about diversity, equity and inclusion.

How can companies demonstrate that they practice what they preach in regards to diversity?
Companies can demonstrate that they practice what they preach in regards to diversity by creating video testimonials and realistic job previews, using video to show product demos, joyous team meetings, office tours, lunch spots near the office, and public transit how-tos, and capturing the success stories of diverse talent.

What type of video content can organizations use to inspire potential hires and foster a sense of belonging?
Organizations can use video content to inspire potential hires and foster a sense of belonging by showcasing the company's culture, values, social events, team-building activities, and employee celebrations, emphasizing inclusivity, collaboration, and a sense of belonging, and highlighting the opportunities for growth and development within the organization.

AI Comments

👍 This article provides great insight into how video content can be used to attract diverse candidates to a company. The tips and advice are practical and useful.

👎 The article fails to address the challenges associated with implementing the ideas suggested. It is important to consider the potential risks before implementing any of the strategies outlined.

AI Discussion

Me: It's about how video content can help organizations drive diverse talent recruitment. It talks about 10 ways video content can be used to more effectively attract diverse talent pools.

Friend: Interesting. What are the implications of this article?

Me: Well, businesses can create a lasting impact on potential candidates and forge connections that transcend traditional recruitment methods. This could help them create a more vibrant and inclusive workforce. Also, using video content to showcase the company's culture, values, and successes can help create a sense of belonging and encourage potential candidates to explore career opportunities. Lastly, videos can provide candidates with a realistic job preview, which can help them to make an informed decision and potentially increase first-year retention.

Action items

Create a realistic job preview video to share with potential candidates.
Develop a video DEI value proposition to convey the company's authentic DEI initiatives and climate.
Highlight the company's wins and losses in a video to demonstrate innovation and value.

Technical terms

Video Content: Refers to any type of content that is presented in a video format, such as a movie, television show, or online video.
Diverse Talent: Refers to a group of people with different backgrounds, experiences, and perspectives.
Realistic Job Previews: A type of video that provides potential employees with an accurate view of what a job entails.
DEI Value Proposition: A video that conveys the authentic DEI initiatives and climate at a company.
Success Stories: Videos that capture the success stories of diverse talent.
Customize Video Content: The use of an AI-empowered platform to customize video content for every candidate.
Company Culture: Refers to the shared values, attitudes, standards, and beliefs that characterize an organization and guide its behavior.
Opportunities for Growth: Refers to the potential for an individual to develop and advance in their career.
Brand Videos: Videos that showcase a company's brand and values.
Worker Testimonials: Videos that feature employees talking about their experiences working for a company.