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Nearly 70% of US smart speaker owners use Amazon Echo devices

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Summary

This article discusses the findings of a report from eMarketer that estimates Amazon will continue to dominate the US smart speaker market through 2021, with nearly 70% of U.S. smart speaker owners using an Amazon Echo device. It highlights the challenges for competitors like Apple HomePod and Google Home in claiming a significant portion of the market and Amazon's strategy of offering low-cost Echo devices and building out Alexa skills to maintain its lead. Finally, the article notes Amazon's remarkable success given the massive lead in voice assistants held by its rivals.

Q&As

What percentage of U.S. smart speaker owners use Amazon Echo devices?
Nearly 70% of U.S. smart speaker owners use Amazon Echo devices.

How has Amazon maintained Echo’s appeal?
Amazon has maintained Echo’s appeal by offering affordable devices and building out the number of Alexa skills.

How has Amazon's Echo fared in markets outside the U.S.?
Amazon's Echo has fared less competitively in some markets outside the U.S. because it supports fewer non-English languages than major competitors, like the Google Home.

What percentage of internet users in the U.S. use a smart speaker?
28.9% of internet users in the U.S. use a smart speaker.

How do Google and Apple’s voice assistants compare to Amazon Echo's adoption rate?
Google and Apple’s voice assistants have a much higher adoption rate than Amazon Echo's. There are some half a billion plus Siri-capable devices out there, and half a billion Google Assistant users.

AI Comments

👍 It is impressive that Amazon has managed to create a new market for its Echo speakers despite the massive lead of its rivals in the voice assistant market.

👎 Amazon's Echo devices will remain dominant in the US smart speaker market, leaving little room for competitors like Google and Apple to make an impression.

AI Discussion

Me: It's about the dominance of Amazon Echo devices in the U.S. smart speaker market. According to the article, Amazon will hold onto its top spot through 2021, with nearly 70% of U.S. smart speaker owners using an Amazon Echo device. Google and Apple are only making a small dent in Amazon's market share.

Friend: Wow, that's pretty impressive. It doesn't seem like anyone is able to compete with Amazon in the smart speaker market.

Me: Yeah, it's quite remarkable that Amazon has been able to create a new market for their Echo speakers, despite the massive lead that Google and Apple already had in the voice assistant market. The article also mentions that Amazon has been offering their entry-level device, the Echo Dot, at discounted prices, which could be one of the reasons why they have been able to maintain their dominance.

Action items

Research the market share of Amazon Echo devices in other countries to determine if the same trends are seen.
Analyze the success of Amazon’s aggressive pricing strategies for Echo devices and determine how to replicate them.
Develop strategies to increase the adoption of smart speakers in the U.S. by leveraging the advantages of Amazon Echo devices.

Technical terms

Smart Speaker: A type of device that uses voice recognition technology to respond to voice commands and play audio content.
eMarketer: A research firm that provides data and insights on digital marketing, media, and commerce.
Amazon Echo: A line of voice-controlled smart speakers developed by Amazon.
Google Home: A line of voice-controlled smart speakers developed by Google.
Apple HomePod: A line of voice-controlled smart speakers developed by Apple.
Sonos One: A line of voice-controlled smart speakers developed by Sonos.
Harmon Kardon Invoke: A line of voice-controlled smart speakers developed by Harmon Kardon.
Alexa: Amazon’s voice assistant technology, which is integrated into its Echo devices.
Google Assistant: Google’s voice assistant technology, which is integrated into its Home devices.
Siri: Apple’s voice assistant technology, which is integrated into its HomePod devices.
CIRP: A research firm that provides data and insights on consumer electronics.