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‘She is a snake – in the most positive way!’ How Taylor Swift became the world’s biggest pop star, again

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Summary

Taylor Swift has reclaimed her crown as the world's biggest pop star, after a few years of public criticism. This has been achieved through her battle for her masters, her intimate lockdown records, and the record-breaking Eras tour. Swift's albums Reputation, Lover, Folklore, and Evermore have all been successful, and her re-recording project Taylor's Version has given her even more success. Her ability to recast her image and her fan service have been key to her success, as have the changing nature of fame, with fewer avenues for fans or haters to air grievances that will be seen by large numbers of people. Swift has become one of the most successful pop stars ever, thanks to her talent, vision, and her ability to stay connected with her fans.

Q&As

How has Taylor Swift managed to reclaim her crown as the world's biggest pop star?
Taylor Swift has managed to reclaim her crown as the world's biggest pop star by releasing the re-recorded version of 1989, responding to the backlash with her album Reputation, releasing Lover, surprise-releasing Folklore and Evermore, and releasing Midnights.

What impact has the Eras tour had on consumer spending, public transport and politics?
The Eras tour has generated an estimated $5bn boost to consumer spending in the US, forcing cities to ramp up underprepared public transport systems and world leaders to turn into reply guys. It is likely to be the highest-grossing tour of all time with an estimated $1.4bn in revenue.

What has allowed Taylor Swift to regain public empathy since the backlash of the 1989 era?
Taylor Swift's feud with Scooter Braun allowed her to gain a certain amount of empathy from the public that she had lost at the peak of her post-1989 era. It allowed her to put the focus back on her songwriting and take ownership over how she was viewed.

How has the music industry changed since Taylor Swift's last fall from grace?
The music industry has changed since Taylor Swift's last fall from grace in that there is less of a monoculture, and conversation is chiefly driven by users of TikTok, Reddit and X. There is less imperative for pop stars to create music that’s all-encompassing, and there is too much content online for any one person to become significantly overexposed.

How has Taylor Swift used fan-service to remain the most successful pop star in the world?
Taylor Swift has used fan-service to remain the most successful pop star in the world by playing into what her fans want from her, releasing constant streams of new music, and engaging with her fans on social media. She has also insulated herself against the forces that precipitated her downfall last time by remaining out of the feeds of those who don't like her.

AI Comments

👍 This article does a great job of exploring Taylor Swift's amazing career, her resilience in the face of adversity, and her incredible influence on pop culture.

👎 This article fails to mention the ways in which Taylor Swift's success has come at the expense of other artists in the industry.

AI Discussion

Me: It's about Taylor Swift's remarkable comeback and how she has managed to reclaim her crown as the world's biggest pop star. It discusses her battle for her masters, her intimate lockdown records, and the all-conquering Eras tour.

Friend: Wow, that's incredible! What kind of implications does the article have?

Me: The article discusses how the music industry has changed since Swift's last fall from grace, making it easier for her to stay insulated from criticism. It also mentions how the emergence of social media platforms has allowed fans to engage with celebrities more directly, making it easier for Swift to focus on her fans rather than the public as a whole. Additionally, it suggests that with the surge of content online, it takes a bigger push for a new star to break through to Swift level, allowing her to maintain her success.

Action items

Research Taylor Swift's career and the impact of her music on pop culture.
Follow Taylor Swift on social media to stay up to date on her latest projects and releases.
Attend a Taylor Swift concert or watch a live stream of one to experience the euphoria of her live performances.

Technical terms

Eras: Eras is the name of Taylor Swift's world tour, which began in 2021 and is set to conclude in 2024.
Barbenheimer: Barbenheimer is a reference to the popular Netflix show, Bridgerton, which has become a cultural phenomenon.
Squad: The squad is a group of models, actors, and musicians that surrounded Taylor Swift during the 1989 era.
Taylor's Version: Taylor's Version is the re-recorded version of Taylor Swift's album 1989, which she released in 2021.
Folklore: Folklore is Taylor Swift's eighth studio album, released in 2020.
Evermore: Evermore is Taylor Swift's ninth studio album, released in 2021.
Midnights: Midnights is Taylor Swift's tenth studio album, released in 2022.
TikTok: TikTok is a social media platform where users can create and share short videos.
Reddit: Reddit is an online platform where users can discuss and share content.
X: X is a social media platform where users can share and discuss content.
Pinkydoll: Pinkydoll is a video game-esque vlogger.
Addison Rae: Addison Rae is a dancer turned pop star.
Kai Cenat: Kai Cenat is a riot-causing Twitch streamer.
Charli XCX: Charli XCX is a British singer-songwriter.
Olivia Rodrigo: Olivia Rodrigo is an American singer-songwriter.
Sabrina Carpenter: Sabrina Carpenter is an American singer-songwriter.
Rema: Rema is an Afrobeats singer.