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New ways to get inspired with generative AI in Search

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Summary

Google is testing new ways to help users with their searches, utilizing generative AI. This includes the ability to generate images with AI and to create a first draft of something you need to write. There will be safeguards in place to ensure that generated content adheres to their prohibited use policy. This feature will be available in English in the US, to those who are 18+ and have opted into the SGE experiment. It can be accessed through Search Labs in the Google app or on Chrome desktop.

Q&As

What is generative AI and how is it being used in Search?
Generative AI is a type of artificial intelligence that is used to generate new content, such as images or written drafts. It is being used in Search to help people uncover useful insights and make sense of information.

What kinds of capabilities are being tested with generative AI in Search?
The capabilities being tested with generative AI in Search include the ability to generate imagery with AI and creating the first draft of something you need to write.

How can people use generative AI to create images?
People can use generative AI to create images by searching for something like “draw a picture of a capybara wearing a chef’s hat and cooking breakfast” and then tapping on one of the generated images. They can then edit the description further to add more detail and bring their vision to life.

What safeguards are in place to ensure responsible use of generative AI?
Safeguards are in place to ensure responsible use of generative AI, such as blocking the creation of images that run counter to the prohibited use policy for generative AI, including harmful or misleading content. Every image generated through SGE will also have metadata labeling and embedded watermarking to indicate that it was created by AI.

How can generative AI help to spark inspiration and help people get more done?
Generative AI in Search can help spark inspiration and help people get more done by providing up to four generated images in the results, as well as written drafts when searching for inspiration.

AI Comments

👍 I'm so excited to see how generative AI in Search can help us get more done! The new ability to generate images and create written drafts will help us get more out of our searches and make our projects easier.

👎 I'm disappointed that the generative AI in Search feature is only available in English in the US. It would be great if this feature was available globally so more people could take advantage of it.

AI Discussion

Me: It's about how Google is introducing new ways to get inspired with generative AI in Search. Basically, they're testing out features that can help you generate imagery with AI or create a first draft of something you need to write.

Friend: That's really interesting. It sounds like it could be really helpful for people who need some inspiration or help getting started on projects.

Me: Yeah, it definitely has potential. There are some safeguards in place to make sure the images are appropriate and the drafts are accurate. But there's still a lot of potential for misuse. We have to be careful about how we use this technology and be aware of the potential implications.

Action items

Sign up for the generative AI experiments through Search Labs in the Google app (Android and iOS) or on Chrome desktop.
Explore the new image generation capability in Google Images and experiment with adding descriptive details to bring your vision to life.
Try out the new written drafts feature in SGE to get help with longer-running searches and export your draft to Google Docs or Gmail when you’re ready to add that personal touch.

Technical terms

Generative AI: Generative AI is a type of artificial intelligence that is used to generate new data from existing data. It is used to create new images, text, audio, and video from existing data.
SGE: SGE stands for Search Generative Experience. It is a Google Search feature that uses generative AI to generate images, text, audio, and video from existing data.
About this image: About this image is a tool that will help people assess the context and credibility of images. It will show when a similar version of the image may have first been seen by Google, and other pages on the web that use a similar image, including news or fact checking sites.