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How to select your next analytics tool
Summary
Daniel Bensason provides advice for how to select a new analytics tool, emphasizing the importance of asking the right questions and using an evaluation matrix. He recommends breaking up questions into categories such as price, performance, and privacy, and suggests discussing the selection with colleagues to ensure accuracy. He also encourages spending money on a good tool and offers support from his team.
Q&As
What is the annual cost of the analytics tool?
The annual cost of the analytics tool depends on the specific tool.
How easy is it to implement the tool?
The ease of implementation depends on the specific tool.
Is the data collected from the tool stored securely?
Yes, the data collected from the tool should be stored securely.
Does the tool anonymize IP addresses?
Yes, the tool should anonymize IP addresses.
Are there any additional costs associated with the tool?
Yes, there may be additional costs associated with the tool, such as plugins, features, etc.
AI Comments
👍 This article provides helpful guidance and insightful questions to consider when selecting an analytics tool. It also offers a great evaluation matrix to easily identify the best tool for the user's needs.
👎 This article is overly long and could have been condensed to make it more concise. In addition, the author provides little information on the costs associated with the analytics tool.
AI Discussion
Me: It's about how to select the right analytics tool for your organization. It talk about asking the right questions and splitting those questions into categories based on price, performance and privacy.
Friend: That's interesting. What are the implications of this article?
Me: Well, the implications of this article are that organizations need to be more mindful and intentional when selecting their analytics tool, as the right tool is essential for effective data collection, analysis and reporting. It also suggests that organizations should involve multiple stakeholders in the decision-making process, as there are many factors that could influence the choice of tool, and it is important to get a holistic view of the situation. Additionally, organizations should consider the privacy implications of their chosen analytics tool and make sure that it is compliant with the latest laws and regulations. Finally, organizations should also be prepared to invest in a good analytics tool as the good stuff is never free.
Action items
- Create an evaluation matrix to score the characteristics of the analytics tool.
- Ask questions related to price, performance, and privacy to get to the exact requirements.
- Consult with a data protection officer to ensure the tool is compliant with any applicable laws.
Technical terms
- Analytics Tool
- A software application used to collect, analyze, and report data.
- Evaluation Matrix
- A tool used to compare different options or products based on a set of criteria.
- Data Protection Officer
- A person responsible for ensuring that an organization complies with data protection laws.
- Data Deletion Request
- A request to delete data from a system or database.
- IP Address
- A numerical label assigned to each device connected to a computer network.