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Getty Images launches an AI-powered image generator

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Summary

Getty Images has released a "Generative AI by Getty Images" tool powered by AI and trained on a portion of its library of stock content. The tool allows customers to generate images from text descriptions, and all images created by the tool contain a watermark identifying them as AI-generated. Getty says that content generated by its tool won’t be added to its content library, and that contributors whose works are used to train the underlying model will be compensated. The tool is designed to be "commercially safer" than other solutions on the market, and safeguards have been imposed to prevent it from being used for disinformation or misinformation. Several other companies are also developing generative AI tools, and some are offering compensation to creators whose work is used to train their models.

Q&As

What does Getty Images' AI-powered image generator do?
Getty Images' AI-powered image generator renders images from text descriptions of the images, or prompts.

How does Getty Images' AI-powered image generator protect against copyright lawsuits?
Getty Images' AI-powered image generator provides customers with a standard royalty-free license, which includes indemnification — i.e., protection against copyright lawsuits.

What safeguards has Getty Images put in place to prevent its generative tool from being used for disinformation or misinformation?
Getty Images has imposed safeguards to prevent its generative tool from being used for disinformation or misinformation, or from replicating the style of a living artist. For example, the tool won’t let a customer create a photo of Joe Biden in front of the White House or a cat in the style of Andy Warhol. All images created by the tool contain a watermark identifying them as AI-generated.

How does Getty Images compensate contributors whose works are used to train its AI model?
Getty will share revenues generated from the tool, allocating both a per-file proportional share and a share based on traditional licensing revenue. On an annual recurring basis, Getty will share in the revenues generated from the tool with contributors whose content was used to train the AI generator.

What other companies are exploring approaches to generative AI that are "safer" and more ethical?
AI startup Bria, Ascendant Art, Shutterstock, and Adobe are all exploring approaches to generative AI that are "safer" and more ethical.

AI Comments

👍 I'm glad to see Getty Images taking the initiative to create a commercially safer AI-powered image generator that compensates contributors for their images used to train the model. It's great to see companies taking steps to ensure ethical use of generative AI tools.

👎 I'm disappointed that Getty Images has put safeguards in place to prevent their generative tool from being used for disinformation or misinformation. It's a shame that customers can't use the tool to its full potential.

AI Discussion

Me: It's about an AI-powered image generator from Getty Images. They're claiming that it's commercially safer than other solutions on the market, and it's powered by an AI model from Nvidia. The tool will render images from text descriptions of the images or prompts, and customers that create and download visuals using the tool will receive Getty's standard royalty-free license, which includes indemnification against copyright lawsuits.

Friend: That's really interesting. It sounds like this could be a great tool for businesses and creators alike.

Me: Absolutely. Getty Images is hoping that this tool will give customers more confidence in visuals produced by generative AI for commercial purposes, and they're also providing compensation to contributors whose content is used to train the AI model. Plus, other companies like Shutterstock and Adobe are also developing similar compensation models for their AI art tools. So this could be a great way to open up more opportunities for creators.

Action items

Research other generative AI art tools and compare them to Getty Images' Generative AI tool.
Explore the legal landscape of generative AI tools and consider the implications of using them for commercial purposes.
Consider the potential of contributing artwork to Ascendant Art to monetize your talents and benefit from any revenue its generative AI technology brings in.

Technical terms

AI (Artificial Intelligence): AI is a branch of computer science that focuses on creating intelligent machines that can think and act like humans.
Generative AI: Generative AI is a type of AI that is used to generate new data from existing data.
Indemnification: Indemnification is a legal term that refers to a process in which one party agrees to protect another party from any legal claims or damages that may arise from a particular action.
Royalty-Free License: A royalty-free license is a type of license that allows the user to use a copyrighted work without having to pay royalties or fees for each use.
Disinformation: Disinformation is false or misleading information that is spread deliberately to deceive people.
Misinformation: Misinformation is false or inaccurate information that is spread unintentionally.
DALL-E: DALL-E is an AI-powered image generator developed by OpenAI.
Nvidia: Nvidia is a technology company that specializes in the design and manufacture of graphics processing units (GPUs).
API (Application Programming Interface): An API is a set of programming instructions and standards for accessing a web-based software application.
Fair Use Doctrine: The fair use doctrine is a legal principle that allows limited use of copyrighted material without permission from the copyright holder.